Jimmy Donaldson, known to millions as MrBeast, is bringing his digital empire straight to the concrete aisles of Lowe’s. Starting May 30, the home improvement giant is launching a monthly event series called the MyLowe’s Rewards Kids Club workshops. It is a day camp designed to get eight-year-olds hooked on hammers.
For $14.98, parents can ditch the iPads and enroll their kids in a monthly building gauntlet. The workshops feature rare MrBeast Lab Swarms collectibles that fans can only get by sitting at a Lowe’s workbench. These are laser-cut toy kits linked to the massive Swarms universe, complete with physical badges kids can pin to their workshop aprons.
The monthly drops are timed like hypebeast sneaker releases. On May 30, it’s the Swarm Launcher, a mini cannonball setup built for distance. June 27 brings the Swarm Spinner, which is a working Ferris wheel. By July 25, kids will be building the Swarm Jet, an aircraft with paintable wings.
Lowe’s research claims 87% of Gen Alpha parents hope to improve connection with their kids through DIY bonding while creating lifelong memories. Lowe’s aims to turn that parental desire into weekend workshops.
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“As a parent, you’re always looking for those moments that bring your kids closer, especially during the summer when routines shift and time together matters more than ever,” Jen Wilson, Lowe’s senior vice president and chief marketing officer said. “What makes this partnership with MrBeast so powerful is that we’re taking something kids already love and bringing it into the real world through hands-on building experiences. By integrating the MrBeast universe into Kids Club, we’re able to connect with the next generation in a way that feels relevant, engaging and uniquely Lowe’s — turning digital fandom into something families can actually build together.”
MrBeast wants kids to discover the appeal of making something with their hands. “I have been obsessed with building things since I was a kid — it started with Lego forts and lately it’s building businesses and crazy large-scale sets for our videos,” he says. “I’m psyched about the Kids Club partnership with Lowe’s because we’re giving kids more access to being creative and seeing their own projects come to life.”
Lowe’s originally partnered with Donaldson back in June 2025, signing on as the official building partner for season two of his Beast Games reality series. But while that show deals in stadium-sized spectacles, this new initiative brings that same energy down to the size of a suburban workbench.
Registration is live. To sign up, log into the Lowe’s mobile app, create a kids’ profile, and buy the kit ahead of time.
