HelloFresh Launches First-of-Its-Kind Meal Kit Nationwide 

Are you the type of person who has to have music on while you’re cooking? If so, you’re not alone, and HelloFresh is launching a new meal kit nationwide that will blend your love of music and the culinary arts innovatively. The popular meal kit company is the official meal kit provider of the BottleRock Napa Valley Music Festival, which is taking place from Friday, May 22, through Sunday, May 24, in Napa Valley, California.

The sponsorship also includes an official HelloFresh stage, where artists like Rev Run, Men at Work, Børns, and more will perform. 

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Festivalgoers will also be able to stop by the HelloFresh pop-up experience to catch live cooking demonstrations from the HelloFresh culinary team, as well as from celebrity chefs and food personalities like Queer Eye star Antoni Porowski and restaurateur Curtis Stone.

Even if you can’t make it to the festival (tickets are already sold out!), you can still recreate the experience at home with a dedicated menu inspired by the spirit of BottleRock. And to make the cooking experience even better, HelloFresh has curated a special Spotify playlist that’s timed to match the specific cooking duration of the meal, featuring songs from BottleRock artists. 

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The menu for the week of May 17 features menu items like:

• Sweet chili turkeylettuce wraps with peanuts
• Mediterranean spiced chicken with tomato-artichoke couscous and zucchini
• Vietnamese turkey meatball bowls with chili lime mayo and ginger rice

Customers who order from the BottleRock menu during the week of May 24 will be able to try items like:

• Thai coconut curry chicken thighs with cilantro-lime rice
• Creamy chimichurri lentil and spinach grain bowls with roasted red onion
• Sausage and spring pea risotto with lemon and Parmesan
• Salmon with sweet soy glaze, pickled scallions, ginger rice, and lime roasted carrots
• Crispy baja tilapia tacos, chipotle mayo and cilantro cabbage slaw, pickled jalapeños, and radishes

“Food and music both have the power to bring people together, and our partnership with BottleRock allows us to celebrate that connection at the highest level,” said Jorge Samayoa, CMO, Meal Kits, HelloFresh US. “We’re thrilled to bring the HelloFresh experience to life at BottleRock through our dedicated stage and on-site activations, but we are just as excited to bring that energy into kitchens nationwide. By offering recipes from over 50 different countries, we give our customers a front-row seat to global flavor exploration. We are proving that discovering new cultures at home can be as rhythmic, joyful, and effortless as your favorite setlist.”

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