Campbell’s Breaks 128-Year Tradition With Surprising New Soup Launch

If you’re looking to boost your protein intake, but eating lots of steak or chugging protein shakes isn’t your style, Campbell’s may have a new solution for you. Since 1869, the brand has become synonymous with pantry staples, and now it’s leaning into the protein trend with its latest launch. 

Related: Cult-Favorite Pasta Brand Debuts 3 New Shapes Specifically Designed to Soak Up Sauce

A new line of protein soups from Campbell’s features ingredients like slow-simmered bone broth, white-meat chicken, quinoa, beans, and lentils to provide 20 grams of protein per can. The five new offerings combine fan-favorite flavors with added boosts of both protein and fiber and are easy to spot in the soup aisle as they have a green label on the can as opposed to the familiar Campbell’s red. 

In fact, this is one of only a few times Campbell’s has deviated from its classic red and white soup can labels, which debuted in 1898. In 2012, the brand launched a limited-edition series of condensed tomato soup cans with labels inspired by Andy Warhol’s iconic work. 

Related: Coffee Mate Launches Limited-Time Creamer Fans Say Is a 10/10

The new protein soup line seeks to “tap into trending flavors consumers are seeking,” says the brand, giving fans what they crave, as 71% of Americans surveyed in a 2024 study shared that they want to add more protein to their diets. The five new soup flavors are listed below:

• Homestyle Chicken & Rotini features slow-simmered bone broth, white-meat chicken, carrots, celery, navy beans, and pasta.
• Italian-Style Wedding is made with slow-simmered bone broth, meatballs, carrots, spinach, pasta, and navy beans.
• Lemon Pepper Chicken is hearty with slow-simmered bone broth, white-meat chicken, carrots, chickpeas, rice, corn, celery, and kale.
• Southwest Black Bean features bold Southwest-inspired flavors, including slow-simmered bone broth, black beans, tomatoes, and bell pepper.
• Mediterranean Lentil is a vibrant blend of slow-simmered bone broth, lentils, tomato, carrots, red peppers, chickpeas, onions, and spinach.

“New Campbell’s Protein Soups deliver the nutrition consumers are looking for from a brand they trust,” said Benjamin Crook, Senior Vice President, Soup & Broth at The Campbell’s Company. “With the goodness of bone broth and other delicious ingredients, we’ve created a satisfying soup that provides 20 grams of protein and a good source of fiber in every can. As consumers increasingly seek foods that offer both great taste and meaningful nutrition, this innovative product line will bring excitement and drive consumers to the soup category.” 

Next: Ore-Ida Caves to Fan Demand, Permanently Brings Back Beloved Fries