Pillsbury Quietly Releases Brand-New Bakery Classic Fans Say Is the 'Best Idea Ever'

Pillsbury is delighting fans’ taste buds with the release of a brand-new offering hitting grocery stores nationwide, and one shopper is calling it the “best idea ever.” The bakery brand just dropped one of its most popular products in a new form: pre-baked cinnamon rolls.

Skipping the need for an oven (and the wait time for baking), the item was shared on social media on Wednesday, July 15, by trusted food blogger Markie Devo. The product comes with four large cinnamon-flavored rolls, topped with a healthy dose of sweet vanilla icing.

According to the label, they’re best served warm. “The pack states it may be warmed in a conventional oven or individually microwaved for an elevated eating experience,” the caption of the upload reads. The General Mills-produced snack is currently making its way to select stores’ bakery section shelves, if not already available.

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Shoppers jumped into the comments section of the Instagram post to express excitement.

“Yum! 😋” one exclaimed, while another said, “Oh my taste buds are screaming they gotta have some,” and a third added, “Hmmmm this is smart.”

Another person called the new release the “Best idea ever 👏” now that the cinnamon rolls will be readily available without needing to be refrigerated and baked.

“Oh Lordt!!!!! 😍😍😍,” someone else raved.

Meanwhile, others had reservations, with some wondering how long they will last before losing a fresh taste. “Hmm the issue is those out of the can don’t taste good the next day, So i am wondering how these will taste since it won’t be fresh,” one questioned.

An additional commenter chimed in with a similar sentiment: “I’m not sure how I feel about this— nothing beats fresh out of the oven [sic].”

Related: Pillsbury’s Brand-New Cookie Dough Flavor Is Heading to Walmart—And Fans Say It ‘Sounds So Good’