Cendyn Brings Live Hotel Data to Google’s Search Campaigns for Travel in Closed Beta Test

Hospitality technology leader’s data infrastructure to benefit hotels in Google’s most significant advancement in hotel search advertising ahead of general availability

Cendyn is among the first in hospitality to test Google’s most significant advancement in hotel search advertising ahead of general availability. The leading hospitality marketing software and services platform is pairing Google´s AI with live hotel feed infrastructure and first-party hotel data to redefine how hotels compete and adapt visibility performance in Search.

Participating in Google’s closed beta test for Search Campaigns for Travel, Cendyn brings a combination of capabilities that few hospitality technology providers can match with sophisticated integrations to direct ARI connectivity and rich first-party guest and booking data. By providing Google’s AI engine higher-quality, more complete signals, replaces the fragmented data that has historically limited campaign performance for hotels.

The integration of live ARI feeds into AI Max enables Search Campaigns for Travel to consolidate Booking Links and Search ad formats into a single campaign structure, powered by Google’s Smart Bidding strategies including Target ROAS and Target CPA. Cendyn’s real-time rate and availability data give Google’s AI higher-quality signals to inform those bidding decisions across ad formats. Text Ads and Travel Promotion Ads within the campaign also support keyword targeting, giving hotels a unified way to reach high-intent travelers across search.

During the closed beta phase, Cendyn will work with select customers to validate technical setup, complete integration, and test new feature capabilities using first-party guest data from within its Digital Marketing Platform (DMP), building readiness ahead of broader availability.

“Our close partnership with Google reinforces the value we provide in participating to test and prepare new solutions that address common problems our hotel customers face, shaping platforms for the better of our industry,” said Nicola Graham, CMO, Cendyn. “Google’s AI is only as effective as the data behind it. By combining our first-party guest and booking data with our existing Hotel Feed integrations, we’re helping hotels establish the technical foundation to take full advantage of Search Campaigns for Travel as it becomes more broadly available.” 

With sophisticated hotel feeds requiring specialized integration, Cendyn’s involvement in the beta test will enable hotels and agencies to take full advantage of the new campaign type and its AI-driven optimization. With rich first-party guest and booking data, Cendyn’s DMP platform gives Google’s AI higher-quality signals, replacing fragmented, siloed data with a more complete foundation for performance.

This partnership reflects Cendyn’s existing depth of integration with Google’s advertising ecosystem and role as a strategic technology partner and advisor in contributing to how hospitality advertising products evolve for the broader market.

About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 32,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.

To find out more, visit cendyn.com.