A Bakery Favorite at Sam’s Club Has the Sweetest New Flavors

If you’re planning to host a large gathering, you already know how quickly the costs can add up. Between appetizers, drinks, the main dish, and dessert, even casual get-togethers can become surprisingly expensive. That’s one reason warehouse bakery options continue to hold their appeal. They offer a ready-made dessert that doesn’t require extra prep or a separate trip to a specialty bakery, and their value is often hard to beat.

While seasonal cookie trays are a familiar sight at Sam’s Club, this latest version stands out for its updated lineup. With five brand-new flavors and a price under $20, it has more of a specialty-cookie feel than past assortments.

You can see the party-sized tray up close in a February 3 TikTok from @samsclublovers, which offers a clear look at what’s inside the package.

@samsclublovers

🍪 Be on the lookout for this NEW Seasonal Cookie Tray! It comes with 60 cookies in five new flavors – Honey Almond Shortbread, Birthday Cake Shortbread, Chocolate Cherry, Blueberry & Creme, and Salted Caramel Cashew. Perfect for parties and gatherings! 😋 #samsclub #samsclubfinds #cookielover

♬ Ladies Room – Olivia Dean

Instead of classic bakery staples like chocolate chunk and oatmeal raisin, the assortment leans more gourmet in style. The $19.93 tray includes 60 cookies, divided among five new varieties: Honey Almond Shortbread, Birthday Cake Shortbread, Chocolate Cherry, Blueberry & Crème, and Salted Caramel Cashew. Visually, the cookies have that soft, bakery-case look that reads as more premium than the price suggests.

Related: This New Sam’s Club Deli Meal Is Comfort Food With a Protein Boost

Sam’s Club Winter Cookie Assortment

According to Sam’s Club, the Member’s Mark Seasonal Cookie Tray is baked fresh daily in club bakeries and offered for a limited time as part of the retailer’s rotating bakery lineup. The assortment comes packaged in a resealable container designed to help keep the cookies fresh after opening.

Sam’s Club positions trays like this as a ready-to-serve dessert option that requires no prep, which helps explain why they remain a consistent presence in the bakery section year after year. Member’s Mark is Sam’s Club’s private-label brand, created to give members access to everyday products at lower prices while maintaining consistent quality. As with many bakery items, availability can vary by location, and assortments may change throughout the year.

It’s difficult to argue with the value in this cookie tray. And if a few flavors become your favorites, you can store them in an airtight, freezer-safe container and enjoy them even after they’re no longer available in stores.

For anyone who regularly keeps an eye on Sam’s Club bakery updates, this notable upgrade to a familiar staple shows that even long-running favorites can get fun refreshes we didn’t know we needed.