A Huge New Seasonal Sweet Is Winning Hearts at Costco

January has a funny way of making joy feel like something we should apologize for.

After a season filled with celebratory sweets, the switch flips overnight. Indulgence gets pushed aside, calorie counting creeps back in, and food starts to feel less like pleasure and more like something to keep track of.

But every once in a while, a find comes along that ignores all of that. And honestly, it’s welcome. Not everything needs to be smaller or lighter. Some things are allowed to be bold and a little dramatic. That’s the case with a giant new chocolate find now landing at Costco.

The Del Conte Hollow Milk Chocolate Giant Heart weighs in at 5.5 pounds and is clearly meant to make a statement. This is not something you tuck into a bag. It’s a chocolate you present with pride.

You can see it in a TikTok shared by @costcofam4u on Jan. 1.

@costcofam4u

🍫 GIANT CHOCOLATE HEART DROP 🍫 This one is a full-on wow gift — massive, elegant, and made to impress. ✔️ Item #1964123 ✔️ Del Conte Giant Hollow Milk Chocolate Heart ✔️ 5.5 LB total weight ✔️ $86.99 ✔️ $15.816 per lb ✔️ Imported from Italy 🇮🇹 Perfect for Valentine’s Day, anniversaries, or anyone who believes chocolate should never be subtle 💝 📲 Brand Instagram: @delcontechocolates #valentinesgift #chocolatelover #luxurytreat #sweetgift 🚫 NOT affiliated with Costco 🚫 NOT affiliated with any brands, items, or companies in this content.

♬ original sound – costcofam4u

As creator @costcofam4u notes, “This one is a full-on wow gift — massive, elegant, and made to impress.” Priced at $86.99, the heart works out to about $15.82 per pound, which is in line with or less than other premium imported chocolates. It’s made to be enjoyed over time, whether that’s for Valentine’s Day, an anniversary, or no occasion at all.

Related: A New Bakery Loaf at Costco Is Winter Comfort at Its Best

The hollow design gives the heart its oversized look without making it difficult to handle, and the Italian import label adds to its gift-worthy appeal. This is chocolate that leans toward celebration rather than restraint.

Chocolate Has Long Been a Valentine’s Day Symbol of Love

Long before chocolate showed up in foil wrappers or heart-shaped boxes, cacao was rare and valuable. In ancient Mesoamerican civilizations, including the Maya and Aztec cultures, cacao played a role in ritual life, trade, and daily customs. In some cases, cacao beans were even used as currency.

When chocolate reached Europe in the 17th century, it was treated as a luxury and kept much of that sense of importance. Historical accounts cited by the Smithsonian Institution note that chocolate was often associated with vitality and health, and it was sometimes believed to have aphrodisiac qualities.

By the 19th century, chocolatiers began making chocolate specifically for Valentine’s Day. Decorative packaging, including heart-shaped boxes, helped turn chocolate into a familiar way to express affection.

That mindset hasn’t disappeared. In places like Italy, chocolate-making has continued to emphasize craftsmanship, quality, and presentation. This over-five-pound Del Conte heart at Costco fits neatly into that tradition, capturing the same spirit in a sweet, eye-catching way.