Absolute Hotel Services Chooses Oracle to Drive Efficiency and Revenue

Absolute Hotel Services Group (AHS), one of the fastest-growing hospitality management and branding companies in Asia, has chosen the Oracle OPERA Cloud and Simphony Cloud Point of Sale (POS) platforms for all of its AHS-branded properties worldwide. With connected, intelligent applications running on a common data platform, Absolute will be able to glean the insights it needs to operate more efficiently, enhance guest experiences, and support revenue growth. Absolute began the rollout of the Oracle solutions across 23 properties that account for 3,600 rooms in late 2024, and its remaining locations are expected to be transitioned by early 2026.

“Making this investment in Oracle’s cutting-edge technology is a testament to Absolute’s unwavering commitment to innovation and guest satisfaction,” said Jonathan Wigley, CEO and founder of Absolute Hotel Services Group. “This marks a pivotal moment in our journey toward becoming a global hospitality leader. The Oracle platforms are already helping us refine our operations and assist our staff in delivering exceptional service.”

With the OPERA Cloud property management system (PMS), Absolute is centralizing its guest data and operations to provide management a complete picture of its business, encompassing distribution, sales, customer service interactions, and loyalty programs. Accessible through mobile devices, OPERA Cloud enables staff to make faster, data-driven decisions from anywhere on its properties to better serve guests, handle housekeeping tasks, manage reservations, and more.

With Simphony POS, Absolute will also be able to better understand the dining preferences of its customers to reward guests for their purchases and deliver more relevant offers over time.

“By leveraging OPERA Cloud and Simphony POS, Absolute Hotel Services Group is not only elevating the guest experience, it is reshaping the hospitality industry’s landscape in APAC,” said Patrick Andres, Regional Vice President of Hospitality for JAPAC at Oracle. “This digital transition highlights Absolute’s commitment to providing an easy-to-navigate, comprehensive customer experience to guests, while also setting themselves up for success with all the modern tools they need to drive revenue and make their staff’s lives easier.”

Absolute Hotels (AHS) selected Oracle OPERA Cloud in Q1 FY25.

Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

Absolute Hotel Services is the fastest-growing hospitality management and branding company in Asia and Europe, with an ever-expanding geographic portfolio of hotels, resorts, and serviced residences.

Headquartered in Bangkok, Thailand, with regional offices in Thailand, Vietnam, Indonesia, Hong Kong, India, the Middle East, and Europe, and with more expansions planned, AHS and its brands have resonated with investors and consumers, contributing value to all stakeholders.

Covering the luxury to economy segments through its brands U Hotels & Resorts, Eastin Grand Hotels & Resorts, Eastin Hotels, Resorts & Residences, Eastin Easy, Eastin Estates and Absolute Collection. AHS is also the exclusive operator of the Travelodge brand in Thailand through Travelodge Thailand.

Oracle Hospitality brings more than 45 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability, and encourage loyalty. Cloud-based, mobile-enabled, with open APIs, Oracle’s OPERA Cloud property management and distribution, Simphony point-of-sale, reporting and analytics, and Nor1 upsell solutions accelerate innovation, increase revenue, lower IT cost, and maximize operating efficiency. To learn more, please visit www.oracle.com/Hospitality.

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