In Brief: Asian travelers searching for accommodation in 2026 are prioritizing the type of stay, including meals, high review scores, and flexible booking options, according to new data from Agoda’s most-used search filters.
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Accommodation Type, Dining, and Flexibility Lead Asian Traveler Preferences for 2026 – Image Credit Unsplash+
Accommodation Type Leads Preferences
Agoda’s analysis of its 2026 search filter data indicates that accommodation type is the most important factor for Asian travelers. This filter accounted for 19% of all search filter activity, making it the top priority across the region. The preference for selecting specific types of stays—such as hotels, resorts, or apartments—is especially pronounced in Southeast Asia. In Indonesia, 45% of searches use the accommodation type filter, while in Malaysia and Vietnam, each accounts for 31%. These figures are significantly above the regional average, highlighting a strong trend among Southeast Asian travelers to prioritize the kind of lodging they book.
Emphasis on Reviews and Quality
Review scores are another major consideration. Filters for properties with review scores of 8 or higher accounted for 9% of all search filter activity. This suggests that travelers are increasingly seeking stays that have received positive ratings from previous guests. The trend is particularly notable in India, where 13% of searches prioritize high review scores. This focus on trusted, well-reviewed properties indicates that quality assurance from other travelers is a key factor in the decision-making process.
Dining Options as a Key Factor
Convenience and value in dining are also important for travelers in Asia. The filter for accommodations that include breakfast is the second-most used, accounting for 12% of searches. Japanese travelers show a strong interest in meal-inclusive stays, with 21% searching for both breakfast and dinner included. Taiwanese travelers also display a notable culinary focus, with 14% searching for breakfast, dinner and afternoon tea options. These preferences suggest that food offerings throughout the day can be a deciding factor for travelers in certain markets.
Comfort and Room Amenities
Room amenities continue to influence accommodation choices. The presence of bathtubs is among the top 10 filters for travelers from Taiwan, Malaysia, Thailand, and India, indicating a preference for features that promote relaxation. Air conditioning is another sought-after amenity, particularly among travelers from Vietnam and Indonesia. These filters highlight the importance of comfort and convenience when selecting accommodation.
Flexibility in Booking and Payment
Flexibility remains a clear priority for Asian travelers. Filters for free cancellation and pay-at-hotel options are among the top 10 most-used, reflecting a desire for refundable bookings and on-site payment options. These options reduce booking friction and provide travelers with greater control over their plans.
Other commonly used filters include location, bed type, and car parking facilities. These reflect the diverse needs of travelers, such as the desire to be close to public transport, travel in groups, or drive to their destination.
Summary of Trends
Agoda’s data for 2026 shows that Asian travelers are making accommodation decisions based on a combination of choice, convenience, quality, and flexibility. The type of accommodation, including meals, high review scores, and flexible booking options, are the most influential factors in search behavior. Preferences for specific room amenities and location further illustrate the varied needs of travelers across the region.
These insights provide an overview of what Asian travelers are looking for when booking accommodation and may influence how properties position themselves to meet these evolving demands.
