In Brief: A session titled ‘How AI Channels Will Drive Hotel Revenue in the Next 3 to 5 Years’ at the Destination AI Virtual Conference will encourage hoteliers to embrace agentic hotel distribution or risk losing control of the guest relationship
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Image Credit Agentic Hospitality
Session titled ‘How AI Channels Will Drive Hotel Revenue in the Next 3 to 5 Years’ will encourage hoteliers to embrace agentic hotel distribution or risk losing control of the guest relationship
Next week Brad Brewer, Co-Founder and Chief AI Officer of Agentic Hospitality, will speak at the inaugural Destination AI Virtual Conference, to be held Friday, March 13, 2026, from 12:00 p.m. to 1:30 p.m. Eastern. Delivered live via Zoom, the first-ever event will remotely connect hotel brands, owners, operators, and hospitality technology providers for a timely and candid discussion about how artificial intelligence is fundamentally reshaping hotel distribution.
In a session, titled “How AI Channels Will Drive Hotel Revenue in the Next 3 to 5 Years,” Brewer, along with Michael Mahar, SVP, Head of Commercial Technology, Loyalty & Digital Products and AI at Wyndham Hotels and Resorts, Harriet Brown, Chief Product Officer at Mobi.AI, and Jason Cincotta, Founder and CEO at Kismet, will encourage hoteliers to embrace agentic hotel distribution or risk losing control of the guest relationship. Moderated by Michael Goldrich, Founder of Vivander Advisors, the panel of AI experts will build on momentum from the 2025 Destination AI Hospitality Summit held in September.
“Since the last event, our message to hoteliers has become even more urgent,” Brewer said. “Travelers are increasingly interacting with AI-powered search tools and conversational agents instead of navigating traditional websites or online travel agencies in the linear way they once did. Instead of simply entering dates and destinations, guests are asking complex, personalized questions. They are seeking family-friendly suites with loyalty perks, wellness-focused resorts near convention centers, or boutique properties that match very specific preferences. AI systems are interpreting intent and filtering options before a guest ever clicks a link.
“The AI distribution shift is underway folks, and it signals a turning point for the industry,” he added. “What was once experimental is now operational. AI is no longer on the horizon; it is actively influencing how travelers discover, evaluate, and book hotels.”
The Conversation
This AI shift represents the most significant distribution transformation since the OTA XML standard reshaped hotel commerce more than two decades ago. Just as that standard helped consolidate power among intermediaries, today’s AI infrastructure will determine who controls visibility and revenue in the next era of travel. Brewer will explain why AI is not simply another marketing channel, but foundational infrastructure that will influence a growing percentage of booking decisions through 2030.
“The traveler who already knows your brand will find you,” Goldrich said. “The one who does not is being guided by AI systems that most hoteliers have never thought about optimizing for. That gap is growing fast.”
During this session, hoteliers will gain a clear understanding of the technological and distribution forces redefining hotel discovery. The panelists will explore how AI-driven channels differ from traditional search and OTA models, why structured, machine-readable hotel data is becoming essential for visibility, and how hotels can begin capturing AI-driven demand today rather than surrendering it to third parties.
The experts will also share practical examples of how AI is already shaping booking behavior, merchandising, personalization, and conversion, helping attendees see how these trends are playing out in real time.
Educational and Actionable
Hospitality leaders will walk away from this virtual event with a clearer framework for assessing their organization’s AI readiness, identifying gaps in structured data and distribution strategy, and understanding how to strengthen direct revenue as AI-native channels mature. The session will also address the critical issues of profitability, guest data ownership, and loyalty protection in an era when automated agents increasingly sit between brands and their customers.
“For hotel executives making technology and revenue decisions in 2026, the stakes are high,” Brewer said. “More than 60% of digital hotel demand is already influenced by dominant distribution platforms. As AI agents become embedded across search engines, mobile devices, and enterprise systems, that influence could deepen. Hotels that proactively align their data, distribution, and loyalty strategies with AI-native ecosystems have the opportunity to anchor the guest journey within their own infrastructure. Those that delay risk becoming less visible in AI-mediated environments where intent is captured and routed elsewhere.”
Hoteliers in search of a convenient and accessible forum to engage in these ideas, ask questions, and prepare for what comes next are encouraged to attend. As AI distribution accelerates, understanding the mechanics behind it will separate reactive brands from revenue leaders.
To learn more about Agentic Hospitality and its flexible deployment-as-a-service models, visit https://www.agentichospitality.com. For direct inquiries, contact [email protected].
About Agentic Hospitality
Natural language search is becoming the default discovery layer for travel. Hotels that do not surface structured answers to intent based queries will lose traffic, visibility, and revenue. Agentic Hospitality is an infrastructure-level AI Cloud platform dedicated to empowering hotels and resorts to reclaim the guest journey, enabling direct bookings through AI-native channels, and drive profitable revenue growth. Developed in collaboration with Brewer Digital and deployed across Google Cloud and Vertex AI, Agentic Hospitality transforms guest interactions into rich intent based signals, and loyalty-enhancing orchestration in real time. Inspired by 13 years of architecting modern commerce platforms for Travel + Leisure Co., Archer Hotel, Westgate Resorts, Red Roof, Drury Hotels, Archer Hotel, and Sports Illustrated Resorts. Scalable across independent hotels, resort groups, and enterprise hospitality brands, Agentic Hospitality redefines the future of frictionless, AI-driven hospitality. The company is powered by a best-in-class ecosystem of technology partners, each chosen for their leadership in AI, automation, data orchestration, and hospitality infrastructure. Players include Google Cloud (Infrastructure layer, Vertex AI, Vertex Model Garden, Identify Management, and native OpenAI API compatibility); Brewer Digital Marketing (Full-stack platform integration, including Schema Adapter, TravelOS Model Context Protocol (MCP), and Agentic Booking Engine); industry leading CRS and PMS partners; PayPal, Braintree (Payments); Ad agencies (Dynamic CRM-based personalization and paid media optimization); and Little Buddy Agency (Automation meets creativity using human–AI hybrid tools to craft smarter, more engaging brand experiences). Visit https://www.agentichospitality.com/.
