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Europe is bursting with overlooked holiday spots – just take a look at our list of the most underrated destinations on the continent – but if this latest report is anything to go by, it looks like travellers are catching on to Europe’s many destination dupes and alternative beach breaks.
According to the just-dropped Travel Horizons Report for 2025 from lastminute.com, there’s been a 100 percent increase in bookings to one region in particular since this time last year: Albania’s stunning coastline. We’re hardly surprised – the Balkan nation is stacked with beautiful beaches.
In second place, with a search increase of 98 percent this year, was Montenegro, which is beginning to have its moment as a budget-friendly Mediterranean destination. In third place was Istanbul, which is a more established holiday spot but definitely deserves all the attention it can get (check out our guide here).
These are the top trending regions for 2025, according to lastminute.com
- Albanian coastline
- Montenegro
- Istanbul, Türkiye
- Munich, Germany
- Split, Croatia
- Zanzibar, Tanzania
- Oslo, Norway
- Corse, France
- Hammamet & Sousse, Tunisia
- Bucharest, Romania
Where to go in 2025
Lonely Planet, National Geographic, Booking.com, Condé Nast Traveller and AFAR have all revealed their travel lists for the year ahead recently, but so have we! Why not have a look at our shiny new feature on the best things to do in the world in 2025?
Did you see that this is officially the best thing to do in the world in 2025, according to ?
Plus: These are officially the world’s most powerful passports right now.
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