Allison Handy Named Chief Commercial Officer at Aimbridge Hospitality

Aimbridge Hospitality has promoted Allison Handy to the position of Chief Commercial Officer, where she will oversee sales, revenue management, marketing, and ecommerce functions.

Aimbridge Hospitality has announced the promotion of Allison Handy to Chief Commercial Officer. In her new role, Handy will manage all commercial functions across the company, including sales, national sales, revenue management, marketing, and ecommerce. This position reports directly to the CEO, Craig S. Smith.

Handy joined Aimbridge Hospitality in 2021 and has since been instrumental in developing a cohesive commercial strategy for the company. Her leadership has focused on aligning sales, marketing, and revenue management to maximize profitability and performance across Aimbridge’s portfolio. This strategic alignment aims to enhance topline opportunities and improve lead generation and conversion rates.

The promotion is part of Aimbridge’s strategy to foster internal growth and innovation. Handy’s experience includes senior commercial roles at PRISM Hotels & Resorts and Interstate Hotels & Resorts, where she led teams focused on revenue growth and system scalability. She also serves on the HSMAI Americas Board, supporting initiatives for rising sales professionals and advocating for women in leadership.