Amazon has sent out invitations to its annual fall hardware event, where it traditionally launches a slew of new products, including Echo smart speakers, Fire TV devices, Kindles, and sometimes dozens of other gadgets. The event is scheduled for Tuesday, September 30th, 2025, in New York City.
The invitation hints at new Kindles as well as new Echo devices, indicated by the swirling blue Alexa light. Amazon CEO Andy Jassy said earlier this year that the company would be releasing beautiful new hardware this fall. The Verge will be on the ground at the event later this month to cover all the announcements.