Amazon Prime Day is one of the biggest shopping events of the year outside of Black Friday and Cyber Monday, and in 2025 it’s even longer than usual. It’s running from July 8th through the 11th. The four-day shopping affair will grant Prime members access to some of the best prices of the year on Amazon devices, as well as products from Sony, Sonos, Microsoft, Apple, Withings, and other well-known brands. This applies to items spanning a range of categories, including gaming peripherals, laptops, 4K TVs, phones, PC accessories, and more.
As always, you can count on us to publish only the best deals during Prime Day — as well as any worthwhile ones featured at Walmart, Best Buy, Target, and other competing retailers. That said, if you want to be sure you catch any and all deals that are most important to you — or be among the first to know of certain price drops — we’ve compiled some helpful tools and advice.
Below, we’ve spelled out a few of our best deal-hunting tips, from how to use automated price trackers to the different ways you can set up your own personalized deal alerts. All of these methods and tools are free to use, and once you put in just a little bit of work, you can rest easy knowing that you don’t need to take much action until it comes time to make a purchase.
Use a price-tracking tool or deal aggregator
CamelCamelCamel tracks the price of every product sold on Amazon and can send you alerts only when they reach the price that’s right for you. Once a product reaches the desired price you’ve set (or goes below it), you’ll get an email about it. CamelCamelCamel only works for products on Amazon, so you’ll need to use one of the other methods below if you want to track price movement at Walmart, Best Buy, Target, and other retailers.
To track prices and get alerts via email, you’ll first need to create a free account. We also suggest installing the site’s browser extension, called The Camelizer, which lets you see pricing trends on a product-by-product basis, and allows you to set your desired price without navigating away from Amazon. It’s fantastic and easy to use.
And, if you already have a wishlist saved on Amazon, you can import it into CamelCamelCamel.
Slickdeals aggregates some of the best deals around the internet, as discovered by its team and community of users. It’s a great place to find a curated set of deals on things you might be interested in. The site also allows you to create deal alerts based on keywords, but they work a little differently on Slickdeals than they do on the above sites.
You can type in a product name, like “Sonos Era 100” or a retailer’s name, and once it’s added to your list, you’ll be notified of a deal alert if it meets your criteria. You can set it to alert you to any deal related to your keyword, or you can filter out deals so that you’ll be notified if, for example, the deal is popular enough to make it to Slickdeals’ front page or earned a high rating from the community. Setting these keywords a little too broadly may result in frequent notification pings and emails, though, so you’ll need to use some discretion and find the right balance of how aggressively you want Slickdeals to notify you.
Keepa is another handy tool you can use to track and compare Amazon prices over time. Like CamelCamelCamel, Keepa provides charts that track pricing trends and will alert you when it finds a deal. You can also import any wishlists you’ve previously saved on Amazon.
Unlike CamelCamelCamel, however, you don’t necessarily need to create an account in order to track prices with Keepa. You just need to install the extension, and Keepa will automatically add a price history graph to supported product listings. The embedded extension features different tabs as well, one of which showcases pricing history and another that allows you to specify various pricing details. Once you’ve set your desired price, you’ll then receive price alerts via email, push notification, or RSS.
Set up deal alert notifications through Alexa or the Amazon app
If you’re a Prime member who owns a fourth-gen Echo speaker or a newer model, you can also request that Amazon send you deal notifications up to 24 hours ahead of time on products you’re interested in. Amazon can alert you of price drops on eligible products in your shopping cart or wishlist, as well as anything you’ve marked as “saved for later.” To enable the feature, tap More > Settings > Notifications in the Alexa app, and then tap Amazon Shopping. Then, scroll down to Shopping Recommendations and enable Deal Recommendations. Once done, you’ll receive a notification on both your device and your Echo speaker (the latter in the form of a yellow ring) notifying you of the deal.
Alternatively, you can sign up to receive deal alerts regarding products you’ve recently viewed in the Amazon Shopping app, as well as those related to your recent search history. If you’re a Prime member, you just need to navigate to the Prime Day event page in the mobile app between now and July 8th to create an alert. Once done, you’ll receive push notifications for any deal(s) you’ve subscribed to when the event begins. You can also just open the Amazon Shopping app and tap Settings > Notifications > Deals and Recommendations before toggling “Savings” and / or “Recommendations.”
Look for deals outside of Amazon
Prime Day is meant to show off Amazon’s huge retail presence, so, naturally, other retail chains take notice. Because of this, you can sometimes find better deals at retailers like Target, Walmart, and Best Buy. At the very least, they may be able to match Amazon’s pricing if you ask.
If Amazon’s upcoming sale doesn’t have everything you want or if you just want to make sure you’re getting the best deal, shop around a bit. For example, Target plans to run a “Circle Week” promo for members of its free Target Circle program starting on July 13th through the 19th. Best Buy, too, will be participating with its own “Black Friday in July” event taking place between July 7th and the 13th. Walmart will likely be hosting its own sale, too. And as usual, you’ll be able to find all of our deals coverage in and outside of Amazon here.
We’re a discerning bunch here at The Verge, so don’t fret if you’re going into this without any prep. We’ll be corralling the best tech deals and keeping our coverage up to date in the run-up to the main event. So mark July 8th on your calendar, sign up for Amazon Prime and our new and improved Verge Deals newsletter, and maybe start putting aside a little spending cash.
