Amazon has discontinued Inspire, its TikTok-like feed featuring photos and videos of products, as reported earlier by TechCrunch. In a statement to The Verge, Amazon spokesperson Maxine Tagay said the company “regularly evaluate[s] various features to better align with what customers tell us matters most, and as part of that, Inspire is no longer available.”
In 2023, creators called out the company for reportedly offering to pay $25 per Inspire video, which Bloomberg reported was “about a tenth of the going rate” at the time. Amazon also offers several other features shoppers can use to find products, such as Shop by Interest (which similarly lets you scroll through a feed of shoppable videos), as well as AI shopping guides
“Beyond Amazon, we know that customers look for inspiration and product recommendations in social feeds, and we’re innovating to make shopping Amazon products more enjoyable through seamless social media integrations,“ Tagay said.
