Allianz Partners USA’s Vacation Confidence Index indicates that 75% of Americans prioritize annual vacations, with many planning to travel in 2025 despite financial constraints.
Allianz Partners USA has released its 17th Annual Vacation Confidence Index, revealing that a significant portion of Americans intend to proceed with their vacation plans for summer 2025, despite ongoing economic challenges. According to the survey, 75% of respondents consider taking an annual vacation important, although financial constraints are a primary concern for many.
The survey introduces the concept of “justi-vacationers,” referring to individuals who choose to travel even when they cannot comfortably afford it. This year, 51% of Americans reported being unable to afford a vacation, yet 39% indicated they are likely to travel regardless. The data suggests a strong emotional drive to prioritize vacations, with 72% of respondents expressing a desperate need for a break.
Projected spending on summer vacations is expected to reach $226.6 billion, marking a record high. The average household is anticipated to spend $2,867, a slight increase from $2,843 in 2024. This trend highlights a willingness among Americans to make financial trade-offs for meaningful time off, often resulting in shorter trips or cost-saving measures.
The survey also notes a generational divide in travel behavior. Older Americans, aged 55 and above, are less affected by immediate financial constraints, with only 33% citing cost as a reason to skip vacations. Instead, health concerns or lack of interest are more common reasons for this demographic. This group often benefits from stable financial situations, such as fixed incomes and paid-off mortgages, making them less vulnerable to economic fluctuations.
Despite rising costs and tighter budgets, the inclination to travel remains strong. Many Americans view vacations as essential for mental health and family connections, leading them to find creative ways to manage expenses. This includes shortening trip durations, seeking deals, or careful budgeting.
The Vacation Confidence Index has been conducted annually since 2009 by Ipsos Public Affairs for Allianz Partners USA. The survey defines a vacation as a leisure trip lasting at least one week and located 100 miles or more from home. The latest survey was conducted with a sample of 2,005 Americans aged 18 and older, with a credibility interval of +/- 2.7 percentage points.
