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Americans Prioritize Summer Vacations Despite Financial Strain – Image Credit Unsplash+
Americans are increasingly confident in their ability to take a summer vacation despite economic uncertainties, resulting in record-breaking vacation spending, according to Allianz Partners USA’s 17th Annual Vacation Confidence Index.
Record-Breaking Vacation Confidence and Spending
In the face of economic pressures, Americans’ confidence in their ability to take a summer vacation has reached an all-time high. Six out of ten Americans (63%) are confident they will take a summer vacation. This confidence coincides with record highs in vacation spending, with a projected total of $226.6 billion for summer vacations this year. This represents a 2.26% increase from 2024, indicating an ongoing trend of vacation resilience among Americans.
Trends in Summer Travel
The 2025 Vacation Confidence Index reveals several emerging behaviors among U.S. travelers. Younger Americans, particularly those under 35, are confident about taking a summer vacation. The trend of “micro-cations,” or short one- or two-night trips, is also becoming increasingly popular, with 31% of Americans opting for these shorter vacations. Meanwhile, the concept of “bleisure” travel, combining business and leisure, is rising. Despite record spending, affordability remains a significant factor in vacation decisions, with nearly 70% of Americans citing financial constraints as a reason for not taking a vacation.
Vacation Resiliency
Notably, even though half of Americans (51%) claim they cannot afford a vacation, 40% are confident they will take one regardless. This trend, known as “justi-vacation,” signifies the prioritization of vacation time despite financial limitations. As Daniel Durazo, Director of External Communications at Allianz Partners USA, states, this consistent prioritization reflects how Americans value vacations and experiences.
Survey Methodology
The findings of this survey are based on a poll conducted by Ipsos on behalf of Allianz Partners. The poll interviewed a sample of 2,005 Americans aged 18 and older from April 14 to 15, 2025. The results are accurate to within +/- 2.7 percentage points, 19 times out of 20. The composition of the sample reflects the U.S. population, ensuring balanced demographics.
