Apple TV now costs $14.99 a month after its fourth price hike in four years

Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple’s other subscription services, from $19.95 per month to $21.95.

According to Deadline and Variety, the price change is effective immediately, and current subscribers will be notified of it before their next bill.