Apple’s reportedly raising the price for AppleCare Plus on Macs and iPads

An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg’s Mark Gurman. Gurman says that under the new AppleCare Plus pricing, “a plan for a new 13-inch MacBook Air increased to $7.99 from $7.49, or to $79.99 from $74.99 annually,” following a move last year that similarly raised the plan’s price on iPhones. We haven’t seen the new pricing reflected on Apple’s site in the US or terms of service yet, and Apple has not yet responded to a request for comment.

Last month, Apple announced that it’s raising prices on iPads, Macs, the Vision Pro, HomePod devices, and the Apple TV 4K. The increases range from $30 on the HomePod mini to $4,200 on the M3 Ultra Mac Studio. Tim Cook attributed the price hikes to the ongoing RAM shortage, saying Apple has been trying to “shield” customers but “the situation has become unsustainable.”

Price hikes on services like AppleCare Plus could also mitigate the impact of higher component costs. Apple hasn’t raised iPhone prices yet, but the iPhone 18 Pro lineup could see an impact when it launches later this year.