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Etienne Haro – Image Credit Auberge Resorts Collection
Auberge Resorts Collection has announced the appointment of Etienne Haro as the Managing Director of its new hotel, Cambridge House, located in Mayfair, London. The hotel, currently under development and scheduled to open in spring 2026, will feature 102 rooms and is situated in the historic building formerly known as the In and Out Military Club at 94 Piccadilly.
Etienne Haro, who previously held the position of General Manager at The Mark Hotel in New York City, brings extensive experience from his tenure at globally recognized hotels, including the Burj Al Arab in Dubai and La Mamounia in Marrakech. His career in the hospitality industry spans over 25 years, during which he has developed a reputation for his guest-centric approach and leadership skills.
The property will include various amenities such as a destination restaurant, multiple bars, lounges, event spaces, a private members’ club, and a comprehensive spa facility. The design and renovation of the 18th-century grand Palladian mansion are geared towards blending historical architecture with contemporary luxury, intending to attract both local and international visitors.
The development of Cambridge House marks Auberge Resorts Collection’s first venture into the London market and is part of its broader strategy to expand into European and urban destinations. The property is owned by Reuben Brothers, who have partnered with Auberge Resorts Collection for this project.
