Auckland hotel booking levels are as high as 84% for Coldplay’s ‘Music of the Spheres’ World Tour next month, according to data from CoStar.
Over the course of October and November, Coldplay is set to perform 11 times across three markets in the region: Melbourne, Sydney, and Auckland.
As of 30 September, Auckland was showing the highest levels in occupancy on the books, peaking at 84.1% for Friday, 15 November. That represents a 33.9% increase from the same time last year. The second highest occupancy on the books (79.1%, +25.5% year over year) falls on the following night.
“Coldplay’s visit couldn’t come at a better time as Auckland has struggled with occupancy for a couple months now,” said Matthew Burke, regional director for the Pacific region at STR. “With the tour already pushing the market’s daily occupancy over the 80% mark, this will be the first time Auckland will see levels this high since July.”
Both Sydney’s and Melbourne’s highest occupancy on the books are on Saturdays – 9 November (55.3%) and 2 November (54.5%), respectively. When compared to the same time last year, booking levels were at 45.6% in Sydney and 50.3% in Melbourne.
“Perth saw a huge spike in hotel performance for Coldplay’s visit in November 2023, and we anticipate the same booking levels across Sydney and Melbourne,” Burke said. “Due to November being a traditionally busy month for Australian tourism, we can expect to see the tour’s impact reflected significantly on room rates rather than occupancy.”
Looking at 2025, the band is set to continue their tour in January, starting with Abu Dhabi and Mumbai.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
