Australia’s travel and tourism industry is poised for a significant upturn, with projections indicating a record-breaking economic contribution of $314.4 billion by 2025. This figure represents an increase of nearly one-third compared to pre-pandemic levels, accounting for 11.4% of the nation’s Gross Domestic Product (GDP). The World Travel & Tourism Council (WTTC) attributes this robust growth to the sector’s ongoing recovery and resilience, bolstered by both international and domestic demand.
Employment and Visitor Spending The sector is a major economic driver and a significant source of employment. By 2025, it is expected to support approximately 1.7 million jobs, translating to over 11.5% of total national employment. This is an increase of 100,000 jobs from the previous year. In terms of spending, international visitor expenditure is forecasted to hit a new high of $39 billion, marking a 22% increase from 2024. Domestic spending is also expected to rise substantially, reaching nearly $173 billion.
Global Standing and Future Projections Australia continues to cement its reputation as a premier global tourism destination, celebrated for its diverse natural landscapes and cultural offerings. The WTTC’s report highlights the country’s strategic efforts in enhancing connectivity, sustainability, and overall visitor experience, which are expected to drive further growth. Looking beyond 2025, the WTTC forecasts that by 2035, the travel and tourism sector will contribute more than $406 billion to the economy, support over 2.1 million jobs, and see visitor spending surge to new heights.
Reflections and Long-Term Outlook Reflecting on the previous year, 2024 saw the travel and tourism sector contribute $297 billion to Australia’s economy and support 1.6 million jobs. International and domestic visitor spending were key components of this growth, with figures reaching $32.1 billion and $123.7 billion, respectively. The long-term outlook remains positive, with sustained growth expected in employment and economic contribution, reinforcing the sector’s pivotal role in Australia’s economic landscape.
