-
Triptease Date Boost: Automatically Focus Marketing on Your Priority Dates – Image Credit Triptease
Date Boost gives you more control over your priority dates and drive more bookings when you need them most–without heavy discounts or relying too heavily on OTAs.
Every hotelier knows the frustration of hard-to-fill dates, whether they be midweek lulls or seasonal dips. That’s why we’ve built Triptease Date Boost, our new feature that gives you more control over your priority dates and helps you fill more rooms when you need it most.
Simply choose your target dates in the Triptease Data Marketing Platform (as market conditions change, or to align with your normal occupancy patterns). We’ll then use our unique cross-hotel data network to focus your marketing on those key dates, with highly targeted, full-funnel campaigns that can be set up in minutes.
Metasearch and Paid search advertising bids are increased when people interested in those need dates search, to maximize visibility of your direct booking options. When those guests land on your website they can be shown personalized, stay-date-specific messaging from the moment they arrive, driving up conversion rates. The result? You’re more likely to get more bookings for those periods, without heavy discounts or relying solely on expensive OTA conversions.
How Date Boost can help your hotel
People are searching for even your quietest dates–they’re just not always landing and booking on your direct website. Date Boost puts more power in the hands of the hotelier:
- More rooms booked: Maximizing marketing effort for key need dates gives you more chance to capture all available interest and win more direct bookings.
- Control to match your needs: Maximize your focus and spend on your key periods, informed by your strategic goals and your unique data. Plan ahead when you know what to expect; adapt fast when needed.
- Collaborate more effectively across teams: Create a strategic connection between marketing and revenue teams. Date Boost is a practical way for revenue insights to inform marketing execution, leading to more targeted campaigns and better results.
- Protect rates and RevPAR: Focus your spend on direct visibility instead of last-minute discounts or rate cuts via OTAs, achieving more revenue for each room and maintaining a consistent pricing strategy.
- Target guests across the whole booking journey: Building one seamless campaign across key channels means you’re doing everything you can to capture bookings from search engine through to confirmation page – with minimal setup effort.
How does Date Boost work?
Date Boost is one of the key applications of Triptease Audiences, our cross-hotel data network. Audiences gives hoteliers the ability to leverage guest information in a way previously only available to huge chains and OTAs. It works across Triptease Metasearch, Paid Search, and Messages–and for even more impact, can be used across all three channels to create seamless, full-funnel campaigns targeting key dates.
Hotels looking to use Date Boost can do so easily within the Triptease Data Marketing Platform in just a few simple steps:
- Pick your key dates.
- Select your channels.
- Launch your targeted campaign via the Triptease Campaign Manager.
- Track performance alongside all your other Triptease campaigns.
Metasearch Date Boost
Traditional metasearch agencies focus on maximizing return on ad spend, with little attention to the unique needs of your hotel. That means spend often goes to high-demand dates where bookings are easy to win. As a result, hotels are left relying on OTAs or last-minute discounts to fill rooms on low occupancy dates.
With Metasearch Date Boost, Google Hotel Ads becomes a more strategic tool. Triptease automatically increases bids for people searching for your key need dates. Better ad positioning and more impressions means a better chance of clickthroughs to your site and, ultimately, more direct bookings. Users have seen an average +49% increase in top impression share on metasearch for boosted dates.
Take it one step further with Automated Date Boost on Metasearch
Looking for all the results, but without the manual input? Hotels working with supported RMSs can use Automated Date Boost, connecting your RMS data to our platform to automatically increase metasearch spend on low occupancy need dates.
This amplifies the power of Date Boost by removing manual effort and consistently adjusting spend strategy on a daily basis as occupancy changes, without the need for intervention from your busy team.
Learn whether your RMS can integrate with Automated Date Boost.
Paid Search Date Boost
Historically, OTAs have had the edge on Paid Search because they see user behavior across millions of hotels, letting them target bids with pinpoint accuracy–while hotels were stuck relying only on their own website traffic. Paid Search Date Boost provides hoteliers with more data-driven targeting power, leveling the playing field.
Paid Search Date Boost lets you target guests more precisely and use your budget more strategically. It uses the power of Triptease Audiences to automatically increase search ad bids for people known to have searched for your key need dates across our hotel network, maximizing the chance that they see your direct link first.
Messages Date Boost
Normally hotels can only tell if a guest is interested in certain dates (and target offers accordingly) once that guest reaches the booking engine. But most visitors never get that far, leaving hotels trapped in a dilemma: showing date-specific offers to more people will increase the chances of filling those nights, but at the expense of personalizing the experience for people with different dates in mind (who therefore don’t care).
Using key data from Triptease Audiences, Messages Date Boost changes things. It identifies guests interested in your priority dates as soon as they arrive on your site, so you can deliver relevant, targeted messages that are more likely to drive bookings.
“We’re very pleased with the results”
Whether you’re using it on Metasearch, Paid Search, Messages, or across all three, Date Boost puts your hotel in front of the right guests at the right time, helping you turn need dates into booked dates.
As one of our early adopters has put it,
“It’s easy to select the dates and we’re very pleased with the results”.
Date Boost is a new way to take more control and target key dates across the entire booking journey. Fill in the form below to talk to us about how you can start boosting.
About Triptease
Triptease are the pioneers of the Direct Booking Movement. For more than a decade, the company’s unique technology has helped thousands of hoteliers around the world to fight back against OTAs by driving more direct bookings and winning more valuable guests.
The Triptease Data Marketing Platform is a full-funnel marketing solution designed specifically for hotels, powered by their unique price, market and customer data. This data is applied across a range of industry-leading marketing products–including Metasearch, Paid Search, Display Retargeting, Website Personalization, and Email–to help hotels build direct guest relationships, reduce their cost of sale, and increase revenue.
