Barbie is once again breaking new ground, this time with the introduction of its first-ever doll representing a person with Type 1 diabetes. The doll’s addition to Mattel’s Fashionistas line, which champions diversity and inclusion, comes equipped with her own medical devices: a continuous glucose monitor (CGM) on her arm and an insulin pump clipped to her waist.
This thoughtfully designed doll aims to allow children to see themselves reflected in the toys they play with, helping to normalize chronic health conditions from an early age. The doll’s accessories include the wearable tech essential for managing Type 1 diabetes, featuring a CGM sensor held in place with a, Barbie-pink heart-shaped adhesive patch. She also carries a phone displaying a glucose-tracking app and a light blue purse to hold snacks or other essential supplies.
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According to a press release, Mattel collaborated closely with Breakthrough T1D, an organization for Type 1 diabetes research and advocacy, to ensure authenticity and accuracy. The partnership was crucial in designing a doll that reflects the lived experience of those with the condition, the brand says. This includes the doll’s outfit—a blue polka-dot crop top and matching ruffled skirt—is a nod to the global symbols for diabetes awareness.
“Barbie helps shape children’s early perceptions of the world, and by reflecting medical conditions like T1D, we ensure more kids can see themselves in the stories they imagine and the dolls they love,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls at Mattel.
Aaron J. Kowalski, Ph.D., CEO of Breakthrough T1D, shared the significance of the collaboration. “I have lived with T1D since I was 13, and my brother since he was three, so this partnership is deeply personal – it means the world to be part of bringing greater visibility to a condition that affects so many families,” Kowalski stated.
The release has been met with widespread enthusiasm, particularly from the Type 1 diabetes community. An Instagram commenter wrote, “Omg!!! This is the best thing I have ever seen. THANK YOU!!!!! Would love to see a Ken doll added to this collection for my son.” “I would have absolutely *LOVED* this when I was diagnosed at 5,” another person posted. “I guess I can still play with her at 34 with my own daughter.”
“When I was diagnosed at 6 yrs old, THIS would have meant the WORLD to me. There was simply no representation of T1D in 1979, and kids thought I was contagious,” another commented. “Oh who am I kidding, this means the world to me NOW. Once a Barbie girl, ALWAYS a Barbie fan!” “I’m 47, have been diagnosed with type 1 diabet3s when I was 8 years old,” another Instagram user wrote. “This Barbie is what I’ve waited for my whole life.”
