Sephora Beauty Director David Razzano tells Refinery29, “The trend seems to be gaining momentum in response to the sharp makeup looks that have dominated social media for years.” Adding, “Bold black cat eyeliner, graphic eyeshadow, intense contouring and ultra-defined lip lines are beginning to feel a bit dated and overdone.” In comparison, ‘blurred’ makeup has a “fresh, effortless vibe,” that lends the skin a “filtered,” poreless effect, says Razzano. (I never thought I’d say this, but was Maybelline Dream Matte Mousse…ahead of its time?)