-
Image Credit Royalton
Blue Diamond Resorts has announced a rebranding initiative that will see the company transition to Royalton Hotels & Resorts on August 11, 2025. This change aims to unify the company’s brand identity under the Royalton name, which has been associated with its properties across the Caribbean.
The rebranding will involve a strategic alignment of the company’s brand portfolio. The adults-only brand previously known as Hideaway at Royalton will be renamed Royalton Hideaway, A Resort Within a Resort. This name change is intended to integrate the brand more closely within the Royalton ecosystem while maintaining its focus on an adults-only experience.
Additionally, Planet Hollywood Hotels & Resorts will be rebranded as Planet Hollywood Hotels & Resorts by Royalton. This move is designed to strengthen the connection between its cinematic concept and the Royalton brand identity.
The rebranding effort will include several well-known brands in the company’s portfolio, such as Royalton Luxury Resorts, Royalton CHIC Resorts, Royalton Vessence Resorts, Royalton Hideaway Resorts, Planet Hollywood Hotels & Resorts by Royalton, Mystique by Royalton, and Grand Lido Negril.
This announcement follows a period of expansion for the company, which has included the launch of Royalton Vessence Resorts and the announcement of Royalton CHIC Jamaica Paradise Cove. New resort developments are also underway in the Caribbean region.
