‘Boyfriend on Demand’ Starring BLACKPINK’s Jisoo is Coming to Netflix in March 2026

Switching from MBC to Netflix, BLACKPINK’s Jisoo will star alongside Seo In Guk in the romantic K-drama Boyfriend on Demand. Details are limited, but filming is ongoing and recently finished in the Philippines. Confirmed to be released on March 6, 2026, here’s everything we know about Boyfriend on Demand.

Boyfriend on Demand is an upcoming South Korean Netflix Original romantic drama directed by Kim Jung Shik. The K-drama was scheduled for broadcast on the South Korean network MBC, but Naver reports it will be released on Netflix instead.

In the days following Naver’s report, Netflix officially confirmed the report, stating that the series is currently in production.

Picture: First look at Jisoo of Blackpink as Seo Mi Rae in Boyfriend on Demand – Netflix

When is the Netflix release date for Boyfriend on Demand?

Boyfriend on Demand will be released on Netflix on March 6, 2026!

You can find all of the announcements for Netflix’s 2026 K-drama slate in our overall preview here.

What is the plot of Boyfriend on Demand?

Seo Mi Rae, a webtoon producer, is on a quest for love but wants a partner with no risk. To find her ideal match, she signs up for a virtual dating simulator called Monthly Boyfriend, which allows her to experience risk-free relationships with hundreds of men. But upon encountering unrealistically perfect boyfriends, she is awakened to her desire for romance. 

Picture: First look at Seo In Guk as Park Gyeong Nam in Boyfriend on Demand – Netflix

Who are the cast members of Boyfriend on Demand?

Kim Ji Soo, also known as Jisoo, has been cast as Seo Mi Rae. She is one of four members of the world-renowned K-pop group BLACKPINK, which she has been part of for nearly nine years. She has held only two leading roles in K-dramas: Newtopia and Snowdrop. Her previous roles came as guest appearances in the K-dramas Part-Time Idol, The Producers, YG Future Strategy Office, and Arthdal Chronicles.

Picture: First look at Blackpink’s Jisoo as Seo Mi Rae in Boyfriend on Demand – Netflix

The character of Seo Mi Rae has been described as:

“Seo Mi-rae, who longs for a second chance at love in virtual reality. Accustomed to a nonexistent dating life due to her hectic schedule, Mi-rae receives a ‘Monthly Boyfriend’ device by chance. Entering this virtual reality, she encounters unrealistically perfect boyfriends, awakening her dormant desires for romance.”

Picture: Kim Ji Soo performing on stage in BLACKPINK

Seo In Guk plays Park Gyeong Nam. The actor has an incredibly busy schedule ahead of him, as he is due to star in upcoming K-dramas Twelve, Smoking Gun, Literalism, and In Your Brilliant Season. He has appeared on Netflix in Café Minamdang and in guest roles on Navillera and Abyss. The actor made a name for himself early in his career when he starred in the popular K-drama Reply 1997 as Yoon Yoon Je.

The character of Park Gyeong Nam has been described as:

“Mi-rae’s colleague and rival webtoon producer. He’s capable and competent at work, but Mi-rae feels uneasy around him. Despite his indifferent and cold demeanor, he’s a character with surprising secrets, sure to stir emotions in Mi-rae.”

Picture: Seo In Guk in Café Minamdang

Confirmed actors for supporting roles are;

• Ryu Abel
• Park Ji Ho as Kim Seung Hun.
• Kang Min Woo.
• Song Ha Na.
• Yoo Sun Ho.
• Kim Sung Cheol.
• Gong Min Jung.
• Seo Hyo Rim.
• Ko Kyu Pil.

Lee Soo Hyuk, and Park Ha Young will are confirmed for guest roles.

What is the production status of Boyfriend on Demand?

Filming for Boyfriend in Demand began in mid-October 2024 and is scheduled to come to an end by mid-April 2025.

Overseas filming in the Philippines has already finished.

JISOO AND SEO INGUK SPOTTED FILMING BOYFRIEND ON DEMAND pic.twitter.com/vsgaYhhJ7C

— blackpink (@blckpinkpic) February 2, 2025

What is the episode count?

The series will have a total of ten episodes.

Are you looking forward to the release of Boyfriend on Demand on Netflix? Let us know in the comments below!