Breyers Ice Cream Fans Declare Surprising Collab a 'Dream Come True'

Breyers Ice Cream fans are used to inventive treats from the dessert company—after all, the ice cream mainstay has partnered with iconic candy brands like Reese’s and M&Ms, and along with its classic flavors, offers decadent desserts like New York-style cheesecake ice cream.

But their latest collaboration may have topped them all, as fans are declaring it a “dream come true.”

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On Dec. 26, popular food blogger Markie Devo announced that “Peeps teamed up with Breyers for a Cookies & Cream flavored marshmallow,” prompting fans to celebrate the collab.

“The new Peeps Breyers Cookies & Cream marshmallow takes inspiration from Breyers classic Cookies & Cream ice cream,” the foodie Instagram account continued, noting that the Walmart exclusive has already been spotted in stores.

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“Omg if these actually taste good it’ll be a dream come true as a marshmallow & cookies n creme fan,” wrote one fan, while another agreed, writing, “Oooh yum!”

Some fans wondered what the Breyers and Peeps combination would taste like, writing, “Will it taste like ice cream? Or Cookies and Cream itself? Interesting concept for Peeps 🤔” and another fan teased that “this might actually make me want to eat Peeps!🤓.”

One commenter appeared to have already tried the sweet treat, as they wrote “These are good!” and another agreed, commenting, “Got these today! Not really any cookie flavor, but they DO taste like vanilla ice cream!”

“I hate Peeps, but I’d be lying if I said I wasn’t intrigued,” said a commenter.

Earlier this month, Breyers fans were delighted to hear that the ice cream company was teaming up with another big name in the candy world for a collaboration.

Breyers is joining forces with Hershey’s to roll out a S’mores Campfire Collection flavor for ice cream sandwiches, bars and cones, which will be available nationwide in January 2025.

Next: I Tried 15 Different Peeps Flavors and the Winner Was a Wild Card