Brisbane Hotels Achieve Record Highs in July Amid Rugby Tour Surge

• Brisbane hotels experienced unprecedented room rates and revenue in July 2025, driven by major rugby events.
• The British and Irish Lions Tour significantly boosted hotel performance, with record metrics during key game nights.

Brisbane’s hotel industry reached new heights in July 2025, thanks to the influx of visitors for the British and Irish Lions Tour. According to preliminary data from CoStar, a leading real estate analytics provider, the city posted its highest-ever monthly average daily rate (ADR) and revenue per available room (RevPAR).

Throughout July, Brisbane maintained a strong occupancy rate of 81.0%, marking a 0.7% increase from the previous year. The ADR soared to AUD274.52, a substantial 17.9% rise, while RevPAR climbed 18.7% to AUD222.42.

The peak performance occurred during the Lions vs Wallabies game at Suncorp Stadium on July 19. That night, occupancy reached 88.6%, with ADR and RevPAR hitting record highs of AUD504.91 and AUD447.33, respectively. Earlier in the month, another rugby match featuring the Queensland Reds against the British & Irish Lions on July 2 also boosted hotel metrics significantly, coinciding with the IPPA World Congress 2025.

Overall, Brisbane’s hotel occupancy exceeded 70% for most of July, surpassing 80% for the first time since 2017. Looking ahead, August’s forward occupancy is projected at 62%, consistent with the previous year’s figures.