New research by Expedia Group shows an evolution in global travel trends. The 2025 Traveler Value Index reveals how consumers’ travel plans, preferences, and values have shifted significantly compared to previous years. The Index, which is based on insights from over 11,000 consumers across 11 global markets, shows an increase in the influence of social media on travel decisions and the ongoing importance of trust and loyalty programs in the booking process.
Key Findings of the 2025 Traveler Value Index
1. Travel remains a priority: Despite ongoing global uncertainties, travel remains a top priority for many consumers. The Index shows that 88% of consumers plan to take a leisure trip within the next year, and 68% plan to book international travel, an increase of 19% from 2022.
2. Price and Trust: Price continues to be a vital factor in travel decisions, with 58% of consumers expecting to be more price-conscious in the next year. However, trust has emerged as an equally important factor, with 75% of travelers willing to pay more for accommodations with better reviews.
3. Increasing use of social media: The research also shows a substantial increase in the use of social media for travel inspiration. About 61% of travelers now find trip ideas on social platforms, compared to 35% in 2022. In addition, 73% of travelers admit that influencer recommendations have influenced their booking decisions.
4. Loyalty programs continue to grow: Loyalty programs continue to be a critical part of the travel booking process. The Index shows that 83% of travelers consider travel as their top category for redeeming loyalty points, and 82% are open to booking through non-travel loyalty programs.
5. Regional and generational differences: The research also highlights notable regional and generational differences in travel priorities. Consumers in China, the UK, and Germany are more likely to plan international trips within the next 12 months. Younger travelers, particularly those under 40, often blend work and leisure, opting for ‘bleisure’ and ‘flexcation’ trips.
Access the Traveler Value Index at Expedia.
