Chrome Hearts just dropped $12.65M on this iconic pink building in Yorkville, Canada Reviews

A luxury lifestyle and jewellery brand famous for its Gothic-rock aesthetic is making a permanent, multimillion-dollar mark on Toronto. Chrome Hearts recently purchased the former Webster building at 121 Scollard St. in Yorkville for a cool $12.65 million, just under the reported asking price of $13.25 million, securing a new home for what is expected to become its first standalone Canadian store.

As first reported by CoStar, First Capital REIT sold the property to Chrome Hearts in an owner-user deal, so the brand plans to occupy the building itself. The store will be the brand’s first standalone Canadian flagship store.

Plans show that the freestanding, 40-by-100-foot property offers about 7,076 square feet across three above-ground storeys and a basement, including a 2,217-square-foot ground floor. There’s also a 600-square-foot rear addition finished with gold-coloured cladding and a custom dome skylight. The property was renovated from top to bottom, with restored brickwork and roofing, new windows and doors, an elevator, custom flooring and millwork, upgraded lighting and a new HVAC system.

ERA Architects, which served as the heritage consultant on The Webster project, says that the property forms part of the Yorkville-Hazelton Heritage Conservation District and dates back to around 1900.

The building was completely vacant when it went up for sale, but the address was previously home to The Webster, which brought its signature pink aesthetic to Yorkville in fall 2021. The boutique was the Miami retailer’s first store outside the United States and its only Canadian location, carrying brands like Loewe, Alaïa and Miu Miu before closing permanently in late 2025.

The purchase also marks a change in Chrome Hearts’ Toronto plans. Retail Insider reported that the company acquired nearby 97 Scollard St. about two years ago with plans to renovate it for a Canadian boutique. Those plans shifted, though, after a three-alarm fire broke out across the street in March 2025 and spread to several neighbouring properties, including the building the luxury brand intended to occupy.

The new address puts Chrome Hearts near Yorkville’s growing luxury clusters on Hazelton and Yorkville avenues, with Chanel and Balenciaga operating nearby and Bloor Street West just a few blocks away.

The company was founded in Los Angeles in 1988 and first gained attention for biker-inspired leather pieces finished with handcrafted sterling silver hardware. Its range now spans everything from jewellery and apparel to eyewear, footwear and handbags, with many pieces featuring the brand’s signature Gothic crosses, daggers and fleur-de-lis motifs.

As of publication, Chrome Hearts hasn’t disclosed the planned merchandise mix for its Canadian store (and no opening date has been announced), but the brand has already found fans close to home, with Drake previously spotted wearing the label. The Toronto-based rapper even collaborated on limited-edition merchandise and commissioned a Chrome Hearts makeover for his Rolls-Royce Cullinan!