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Concerts Drive Surge in London Hotel Performance in September – Image Credit Unsplash+
- Major concerts by Oasis, Lewis Capaldi, and Lady Gaga significantly boosted London hotel occupancy and revenue in September.
- The highest occupancy and revenue figures coincided with major events like concerts and exhibitions.
London’s hotel industry experienced a notable boost in September, thanks to high-profile concerts by Oasis, Lewis Capaldi, and Lady Gaga. According to preliminary data from CoStar, these events contributed to a marked increase in key performance metrics for the city’s hotels.
In September 2025, London hotels saw a year-over-year occupancy increase of 3.3%, reaching 86.5%. The average daily rate (ADR) rose by 5.4% to GBP209.97, while revenue per available room (RevPAR) jumped by 8.9% to GBP181.69.
The most significant spike in occupancy was recorded on the second night of Lewis Capaldi’s concerts, on Wednesday, September 17, with a 94.8% occupancy rate. This event also drove ADR and RevPAR to GBP235.88 and GBP223.50, respectively.
The first night of the DSEi exhibition on September 9 saw the highest ADR and RevPAR, with occupancy reaching 94.3%. Lady Gaga’s performances on September 29-30 pushed occupancy to 88.7%, with ADR and RevPAR at GBP217.43 and GBP192.75, respectively.
Oasis’s concerts also had a significant impact, particularly on Saturday, September 27, when hotel performance peaked at 93.9% occupancy, with ADR at GBP227.24 and RevPAR at GBP213.33. These events collectively underscored the strong correlation between major events and hotel performance in London.
