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If you’re looking to add cozy, stylish texture to your home without splurging on high-end decor, Costco’s latest home find might be exactly what you need. The new Nourison Jute/Cotton Pouf is making waves among shoppers for its neutral aesthetic, soft structure and budget-friendly price at just $44.99 in warehouses.
Available in two subtle, earthy tones, this 16” x 16” x 16” pouf offers a perfect blend of function and design. Made with a mix of durable jute and cotton fibers, it gives off major boho-chic energy—almost identical in look and feel to similar poufs found at Pottery Barn or Anthropologie, but at a fraction of the price.
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Shoppers are already obsessed. One commenter on Instagram wrote, “These are so cute!” Others echoed the excitement, with many calling it “super comfy” and noting how the pouf looks far more expensive than it is.
Shown by @costco.so.obsessed, the pouf’s simple two-tone weave makes it incredibly versatile. Whether you’re styling it in a living room, reading nook, play room or bedroom, it fits seamlessly into nearly any space. Plus, it’s soft enough to use as extra seating or a footrest, but structured enough to hold its shape over time.
One important note: this pouf is recommended for indoor use only. So while it may look great on a patio for that perfectly curated moment, it’s best suited for inside the home where it won’t be exposed to the elements.
When it comes to value, this Costco find is hard to beat. Similar poufs from designer brands can easily top $100 or more, especially when made from natural fibers like jute. At just under $45, this one is a steal.
If you’ve been eyeing a cozy accent piece to complete your space, this is your sign to run to Costco to grab one (or three).
Related: Shoppers Say Costco’s Giant, Soft New Area Rug ‘Really Ties a Room Together’—And They’re Shocked at the Price