Disney announced that it will no longer report on subscriber numbers for its streaming services in its quarterly financial reports, following in the footsteps of Netflix. The decision comes after a quarter in which it reported 2.6 million new Disney Plus and Hulu subscribers, bringing it to 183 million in total.
The decision was announced in quarterly earnings commentary from Disney CEO Bob Iger and CFO Hugh Johnston. The pair said that paid subscriber figures have become “less meaningful to evaluating the performance of our businesses,” and that not reporting them “will better align with changes in the media landscape.”
It echoes a similar change announced by Netflix last April. At the time, the company called subscriber counts “just one component” of its growth, pointing to “new” revenue streams, including its ad-supported plan and paid sharing.
Disney isn’t done announcing subscribers just yet. It will stop reporting membership figures and average revenue per user for ESPN Plus starting with the next quarter’s results, Q4 2025 of its fiscal year, and will cease reporting for Disney Plus and Hulu three months later. From then on, it will focus on reporting overall profitability for streaming instead.
For the quarter ending June 2025, Disney reported a 6 percent increase in streaming revenue year-on-year, and a $346 million profit. Disney Plus and Hulu combined now have 183 million subscribers, with 128 million of those for Disney Plus. ESPN Plus has 24.1 million subscribers, with no growth over the past three months. It’s soon to be joined by a new “unlimited” ESPN streaming service that will include access to the network’s linear channels as well.
