Pizza fans know there’s something about the scent of fresh crust, melty cheese, and herby, garlicky sauce that smells like heaven.
But there’s a big difference between smelling pizza because you’re about to have a slice, and smelling like pizza.
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Domino’s UK has announced a new collaboration that’s perplexing fans: a limited-edition pepperoni fragrance that’s inspired by its Pepperoni Passion pizza.
The limited-edition Eau de Passion comes in a triangular bottle with yellow and red glass (to mimic a slice of pepperoni pizza, obviously) and is being promoted by Married at First Sight UK star Luke Debono, reports the New York Post.
The scent is not available for purchase, but those interested in getting their hands on the unisex fragrance can stop by the Domino’s website until Feb. 17 to enter for a chance to win a 30-milliliter bottle.
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Fans on social media were divided by the concept, with some willing to give it a chance and writing, “Might be interesting i doubt it smell like pizza lmao if you know fragrances.”
Others were not on board, and instead stated that they “don’t want to smell like no pepperoni,” and declared the product “ain’t it.”
This isn’t the only collaboration Domino’s has on deck at the moment—here in the United States, the pizza giant has teamed up with yellow tail wine to create a wine that’s “uniquely crafted to provide the perfect sip with every slice,” per a statement shared with Parade.
The red wine blend features fruit-forward flavors, and while it was designed to pair best with a traditional pizza, the companies stand by their collaboration and say that any Domino’s toppings (including the controversial pineapple) will go with the beverage.
Next: The Domino’s Ordering Trick We Wish We’d Known About Sooner
