With the NBA playoffs officially getting underway, Dunkin’ is showing their support for the Philadelphia 76ers by renaming one of their most famous menu items.
According to Sporked, Dunkin’ has rebranded their fan-favorite Boston Kreme Donut as the 76ers-centric Philly Kreme Donut. Delivering “the same kreme-filled classic, just with a name Philly fans can get behind,” the renamed item will remain on store menus throughout the playoff series.
“Because during playoffs, there’s no room for Boston in Philly… not on the court, and definitely not in a dozen donut box,” Dunkin’ said of the unexpected new change.
While Dunkin’ famously began in Boston, the company said the brand’s recently renamed donut reflects just how deeply tied Dunkin’ has become with the City of Brotherly Love. As the iconic coffee shop said by way explanation, “Philly really knows how to run on Dunkin’.”
Of course, the new change only continues to emphasize the deep-seated rivalry between Philadelphia and Boston as the playoff season only begins to heat up. More recently, the Celtics and 76ers are tied with one victory each, with Boston scoring the most recent win over Philly with a final score of 62-55.
The next game in the series will take place on Sunday, April 26 at 7:00 pm EST.
As expected, Dunkin’s new change to their Boston Kreme Donut has been met with a playfully mixed response among longtime fans of the brand. While those with Philadelphia leanings heartily approve, others with more Boston-aligned sentiments have expressed their bewilderment at Dunkin’s decision.
“Yum! My favorite flavor!” said one user on Instagram. “Let’s Go Sixahs!”
“Dunkin’ is a Boston born franchise,” said another user on a separate Instagram post.
“‘Cause we’re getting creamed without Joel,” added yet another user, referencing 76ers center Joel Embiid, who’s currently on the bench as a result of appendicitis.