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Embassy Suites Columbia Greystone Hotel – Image Credit JLL
The Embassy Suites Columbia Greystone Hotel, located in Columbia, South Carolina, is currently listed for sale. This 218-room property is presented by JLL’s Hotels & Hospitality Group, offering a fee simple interest. Situated at the intersection of I-126 and Greystone Boulevard, the hotel is strategically positioned near key attractions such as the Riverbanks Zoo and Gardens, downtown Columbia, and the University of South Carolina.
Property Overview
Built in 1988, the Embassy Suites Columbia Greystone sits on a 6.61-acre parcel and is a freehold property. The hotel is being offered unencumbered of management and debt, providing potential buyers with the flexibility to implement their own operational strategies. The property is available at a significant discount to replacement cost, making it an attractive option for investors seeking to acquire a premium branded hotel with institutional quality.
Strategic Location
The hotel’s location is one of its key selling points. It is less than four miles from the University of South Carolina and the South Carolina State House, making it an ideal accommodation choice for visitors to these institutions. Additionally, it is only 10 miles from Fort Jackson, a major U.S. Army installation, further enhancing its appeal to a diverse range of guests. The proximity to I-126 ensures easy access to and from the hotel, enhancing its convenience for travelers.
Investment Potential
The Embassy Suites Columbia Greystone presents significant upside potential for investors. The property requires renovations under a Property Improvement Plan (PIP), which can lead to improved cash flow and increased property value. These upgrades, combined with focused, hands-on management, can capitalize on the improving market fundamentals in the area. The hotel’s sale at a discount to replacement cost provides an additional financial incentive for investors looking to maximize returns.
Inquire at JLL.
