ETC and GDS-Movement Launch White Paper to Help Destinations Navigate EU Sustainability Rules

The European Travel Commission (ETC) and the Global Destination Sustainability Movement (GDS-Movement) have released a white paper, “A Destination’s Guide to the New EU Sustainability Regulations”, at IMEX Frankfurt 2025. This guide aims to help destinations in the tourism industry navigate significant upcoming regulatory changes. Being prepared helps Destination Management Organisations (DMOs) and National Tourism Organisations (NTOs) ensure sustainability compliance, reduce negative environmental impacts, mitigate reputational damage, achieve financial and legal immunity, and create new business opportunities.

The new directives — the Corporate Sustainability Reporting Directive (CSRD), the Empowering Consumers for the Green Transition Directive (ECGTD), and the Green Claims Directive (GCD) — will require greater transparency, accountability, and stricter management of sustainability claims, reshaping how destination management organisations operate and communicate their environmental impacts.

These regulations apply not only to destinations and businesses within Europe, but to any organisation operating in the EU market, including global accommodation platforms and digital intermediaries. This white paper was launched to help NTOs, DMOs, and the wider tourism industry navigate these changes and offers practical steps to achieving compliance, managing risks, and seizing new opportunities. It also provides guidance on updated sustainability reporting and compliant communication strategies to help organisations navigate the evolving legislative landscape with confidence.

ETC CEO, Eduardo Santander, commented:

Sustainability is now a key factor in how destinations are viewed and engaged with. NTOs and DMOs are in a unique position to lead the way, helping local businesses and stakeholders navigate the shift to more responsible, responsive tourism. With new EU rules on the horizon, it’s essential they stay ahead of the curve and set the example for others to follow.

Guy Bigwood, CEO of the GDS-Movement, said:

Proactive destinations can lead by example while honouring the new regulations. This is not just about compliance – it’s about leadership and new scope. Destinations that act now will build trust, enhance their reputations, and be better-positioned for long-term success.

The white paper highlights three key actions:

• Understanding the roles and responsibilities involved in complying with the new EU directives.

• Aligning with the regulations, marketing claims, and destination management strategies.

• Tackling the risks of non-compliance and the opportunities of early adoption, such as improved reputation, new funding channels, and enhanced visitor trust.

To further support the industry in this transition, ETC and GDS-Movement will host two webinars, on 10 and 11 June 2025, offering additional insights and practical next steps.

The full white paper can be downloaded here.