Alton Brown is a chef, a TV host, and a longtime kitchen gear guru. So when he raves about something on social media, it’s not surprising the internet listens — including fellow celebrities.
On Saturday, September 20, Eva Longoria posted a TikTok admitting she’d fallen under the 63-year-old Good Eats star’s influence. “I have a problem, I am addicted to the TikTok shop,” she laughed, first showing off her “cool” new puffer vest. “But that’s not why I’m talking to you. I was influenced by Alton Brown, who I love,” she gushed. “I didn’t even know he was on TikTok and it just popped up and now I’m buying everything he tells me to buy.”
@evalongoria Unfortunately I do love tinned fish (and tiktok shop) 😬🐟 I’m obsessed! @Alton Brown @Fishwife #fishwifereview #tinnedfish
♬ original sound – Eva Longoria
The Desperate Housewives icon, 50, explained that Brown’s taste in tinned fish aligned with hers. She pulled out boxes from the buzzy brand Fishwife, stacking a “variety pack” in front of the camera before moving on to their spicy bundle. “I would like the spicy versions of everything,” she said. “Albacore in spicy olive oil, I have salmon in Sichuan chili crisps,” she gasped before declaring, “I have to try these first, I mean I’m so excited about that.” She opened one tin, piled it on a cracker, and taste-tested it for the camera. The verdict? A happy thank-you to both Fishwife and Brown.
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It didn’t take long for fans to react. “Agree! If Alton Brown says it’s good, it’s good,” one person wrote. Others were distracted by Longoria’s outfit choice. “Eating that food in that bright sauce with that vest girl…. That’s an extreme sport 😂😂,” a commenter joked. Another added, “You brave Eva, trying all those oils with that cream vest????”
Of course, some people just loved the celeb relatability. “Celebrities, they’re just like us 🤣 addicted to TikTok shop,” one fan said. “Eva Longoria buying from TikTok is crazy somehow 😭,” another posted. And one summed it up: “Eva Longoria on Fish Tin Tok was not on my 2025 bingo card.”
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For anyone unfamiliar, Fishwife is a women-founded tinned seafood brand that’s been making waves since 2020 and even landed a deal from Lori Greiner and Candace Nelson on Shark Tank in January 2024.
Longoria’s post comes more than a year after Brown praised the brand on Instagram. “Here’s in my series of ‘favorite things no one pays me to post about.’ Tinned fish from @fishwife,” he wrote in June 2024. “Love them all but the anchovies are a secret weapon in many of my sauces and dips.”
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The tins have since found their way into Costco and specialty shops, cementing their status in the current tinned fish boom. “YOU CAN NOW FIND FISHWIFE IN SELECT COSTCO CLUBS IN LA & HAWAII 🌞🌺 (plus more in the midwest!!!) ‼️,” the brand wrote on Instagram in June. “it’s BECAUSE OF YOU, and all the requests you sent in (remember when we asked you to do that???) that made this happen!!!! we’re so damn grateful for your support, this could not have happened without you 😭!!!!! quite impossible actually!”
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Aside from posting his “Favorite Things,” Brown has kept busy with his farewell Alton Brown Live: Last Bite tour, which wrapped in May, and the release of his essay collection Food for Thought.
As for the Over Her Dead Body actress, her calendar has been just as stacked — she’s been in New York promoting her Necaxa docuseries, filming the romance adaptation The Last Sunrise in Spain, and debuting a silver-haired transformation for the holiday movie Christmas Karma.