In Brief: Fairmont has launched a worldwide wellness campaign, with football star Kylian Mbappé serving as the face of the initiative, highlighting the growing trend of health and wellness in the hospitality sector.
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Fairmont Hotels Launches Global Wellness Campaign With Kylian Mbappé as Ambassador – Image Credit Accor
Fairmont Hotels & Resorts has launched a global campaign, “Wellness Without Walls,” featuring footballer Kylian Mbappé as its first Wellness Ambassador. The campaign aims to redefine well-being beyond traditional gym or spa settings.
A new brand film highlights this approach through Mbappé’s perspective, illustrating the connection between his focus on performance, recovery, and longevity and Fairmont’s wellness philosophy.
The campaign introduces a premium Nike gear lending program that provides travelers with access to athletic gear during their stays. Fairmont also offers a range of well-being experiences at its properties, incorporating local destinations, cultures, and communities.
The campaign’s “No Excuses” tagline emphasizes that guests can maintain their well-being routines while traveling, whether through athletic pursuits or leisure activities. Fairmont describes this as a shift in how it delivers wellness experiences across its portfolio.
Wellness offerings at Fairmont properties include cold immersion at Fairmont Chateau Lake Louise, forest therapy at Fairmont Jasper Park Lodge, hydrotherapy at Fairmont La Hacienda in Costa del Sol, paddleboarding near Fairmont Austin, copal cleansing at Fairmont Mayakoba, badminton or cricket at Fairmont Udaipur Palace, and a bathhouse experience at Fairmont Hanoi.
Fairmont, a participating brand in ALL Accor, plans to continue expanding its wellness offerings, partnerships, and experiences as part of the “Wellness Without Walls” campaign.
