Fans freak as Lego gets its first new pink brick color in 20 years

2026 is bound to be a rosy year for the Lego company, literally. Beyond releasing a number of highly-anticipated sets, the company is also expanding its brick palette into new territory. Meet Warm Pink. You’re going to see a lot of it soon, and that’s unusual.

Announced at the end of December 2025, the new brick color isn’t the first pink brick to grace Lego blocks. But unlike most colors, pink is a rarity when it comes to Lego hues — at least officially. Prior to January 2026, there was only one salmon-coded brick in the Lego compendium of tones, Bright Pink. You might know it from iconic sets like the Bonsai Tree.

Strangely, though, every other variant of pink thus far isn’t internally considered to be pink at all, even if they appear to be similar. That dark pink you’re thinking of? That’s bright purple, my friend. A number of brick colors fall under this strange umbrella of “looks like pink but isn’t actually pink”, according to Lego.

But regardless of how you split hairs here, over half of the bricks you might be tempted to call pink aren’t currently in production. The last real pink Lego color released was a medium dark pink from 1992, and that one was only around for a single year. This means that Warm Pink is the first true pink Lego in over 30 years.

Lego fans are welcoming the news in all caps. As Lego enthusiast Cheesy Studios explains in a recent YouTube video, Lego fans are used to color purges more than they are to additions. Pink, in particular, has been treated almost like a joke: a color that Lego designers might hide in unexpected places, like Star Wars Lego sets. Another reason fans are hyped about the new pink is that there plainly aren’t many warm colors in the Lego palette to begin with.

“Now I get why all my pink pieces look different,” one amused YouTube commenter writes in the video breakdown of the new colors.

Warm Pink was announced alongside another new color, Blue Violet — but since azure is one of the most common pigments, there’s not nearly as much enthusiasm as there is for the new pink.

It helps that many of the upcoming sets that use Warm Pink are excellent. Two of my favorites are Japanese Cherry Blossom Landscape and the sweet Love Birds set. Both of these releases are aimed at adults, and both of them are on backorder for the next couple of months.

The new pink isn’t just noteworthy for die-hard Lego fans who can pinpoint the difference between Coral and Rose bricks. As evidenced by the reviews of the Cherry Blossom and Love Birds set, Warm Pink is also bringing new people into the fold. “I purchased this one for myself as my first adult set,” says the mother of a young boy. Another common theme in the reviews are fanatics who say they got these sets specifically to build with a loved one who might not normally be interested in a pastime like Lego. And the thing that’s pulling eyes toward these sets is, you guessed it, the colors.

“The color choices were very nice with the unique bright green leaves color and the hot pink birds, it adds a nice bit of contrast to other sets in my collection,” one Lego builder says in a review of the Love Birds set.

“It’s been a hole in the color [palette] for me,” a YouTube commenter says of the new pink color.

One thing that’s become evident as Warm Pink takes the Lego community by storm is that, for many, it’s not just a color. Seeing Warm Pink is reminding many fans of growing up in the 1990s with the Lego Paradisa themed sets. Notably, this was one of the earliest instances where Lego tried appealing to girls. The Paradisa line is known for revolutionizing the design of female Lego minifigures: These sets came with things like ponytails, facial details like eyelashes and freckles, and torso pieces with strapless tops. And everything was bathed with pink, a color most people didn’t associate with Lego.

“I remember looking at those sets in catalogues,” one Lego fan on Reddit writes in reference to the Paradisa line.

“Boy did I daydream about what it would be like to have some of those sets,” they continued. “They’re etched into my memory just from the pictures alone.”