Find Out Chef Gordon Ramsay's Latest Kitchen Obsession 

It’s no secret that Michelin Star Chef Gordon Ramsay spent a considerable amount of time studying cooking in France, where he worked under the auspices of French chefs Guy Savoy and Joël Robuchon, during which he learned to appreciate the use of real butter in cooking.

But Gordon is always open to a challenge, so when I Can’t Believe It’s Not Butter asked the masterchef to test its new reformulation, he agreed to give it a go.

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“I don’t put my name on anything unless I’ve used it myself and know it can perform in a real kitchen,” said Gordon. “My team and I tested the new I Can’t Believe It’s Not Butter! products for various uses, including in baking, sauces, and my delicious scrambled eggs, and they delivered consistently in flavor and texture. Perfect for home cooks who want great taste.”

Gordon even curated four recipes specifically for the brand: Korean Style Grilled Corn Ribs, Paprika Garlic Shrimp, Stunning Protein Scrambled Eggs, and Spicy Chicken and Broccolini Pasta. 

I Can’t Believe It’s Not Butter! will be featured in a new television commercial and integrated into three features within Gordon’s culinary universe across digital platforms and broadcasting on FOX.

• Contestants on Idiot Sandwich, Gordon’s hit YouTube show, will go head-to-head in competition using I Can’t Believe It’s Not Butter!
• I Can’t Believe It’s Not Butter! will be featured on FOX’s Next Level Chef and Next Level Kitchen, the digital companion series to Next Level Chef.

The I Can’t Believe It’s Not Butter! NutriRich™ formula delivers chef-grade performance (improved creaminess, consistency, and versatility across sautéing, sauces, baking, and finishing) plus actual nutritional upside: excellent source of vitamins A, D, E, B12 and Omega-3 ALA with 70% less saturated fat than dairy butter.

Up next for Gordon is the premiere of Season 5 of Next Level Chef, which will premiere at 8 p.m. ET/PT on Thursday, January 29 on FOX. Streams next day on Hulu.

Next, Gordon Ramsay’s Net Worth in 2026 Makes Him a Truly Next Level Chef