HFTP Opens Applications for 2026 Entrepreneur 20X Competition

The E20X competition provides participants with the opportunity to present their technology platforms to industry leaders, investors, and executives.

HFTP has announced the start of applications for its 2026 Entrepreneur 20X (E20X) competition, which will take place at HITEC 2026 on June 17 in San Antonio, Texas. The competition invites startups in the hospitality technology sector to apply for one of the eight available positions.

The E20X competition provides participants with the opportunity to present their technology platforms to industry leaders, investors, and executives. The event features two awards: the Judges’ Choice Award, which includes a cash prize, and the People’s Choice Award, determined by a popular vote from HITEC attendees. Additionally, competitors will have a presence in the E20X Pavilion within the HITEC 2026 exhibit hall, allowing them to showcase their solutions to a wide audience of industry professionals.

Applications for the competition are open until March 31, 2026. Interested startups must submit company background information, a video presentation, and a $200 application fee. Further details about the competition can be obtained by contacting HFTP directly.

The E20X competition is designed to highlight innovative solutions in the hospitality technology sector and provide a platform for startups to gain visibility and connect with key industry stakeholders.