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Hilton Garden Inn Manila Quezon City – Image Credit Hilton
- Hilton announces the signing of two new hotels in Quezon City and Cebu, Philippines, marking the debut of Hilton Garden Inn brand in the country.
- The company plans to triple its focused service footprint in South East Asia in the coming years.
Hilton (NYSE: HLT) announced today the signing of two new hotels in the Philippines. The move reflects Hilton’s continued ambition to expand its focused service presence in South East Asia, specifically in the mid-market sector. The new hotels, Hilton Garden Inn Manila Quezon City and Hilton Garden Inn Cebu Mactan, mark the debut of the Hilton Garden Inn brand in the Philippines. This will expand Hilton’s portfolio in the country from three to five properties.
This announcement follows the recent signings of Hilton Garden Inn Hoi’An Tra Que Village, Hilton Garden Inn Kota Kinabalu, and Hilton Garden Inn Bali Nusa Dua. These signings are part of Hilton’s strategy to bolster its mid-market presence in South East Asia. The company plans to increase the number of Hilton Garden Inn properties and other mid-market branded hotels from 12 to 40 in the region over the coming years.
Hilton currently operates 102 properties in South East Asia and aims to expand its portfolio by more than 50% in the future.
The two new hotels will be located in Quezon City’s Central Business District and Cebu, known as the “Queen City of the South”. Both properties will offer guests convenient access to local tourist attractions and transportation systems. They will also feature modern facilities, including fitness centers, outdoor pools, and flexible meeting and event spaces.
The Hilton Garden Inn brand’s expansion into the Philippines comes when the country is experiencing a surge in tourism. The Ninoy Aquino International Airport in Manila reported a record-breaking 50.1 million passengers in 2024, a 10.4% increase from 2023. Similarly, Mactan-Cebu International Airport in Cebu saw an increase in arrivals by 13% in 2024.
