Hotel Equities and Springboard Hospitality Merge to Form Expanded Hotel Management Firm

The merger combines the strengths of both companies, with an expanded portfolio spanning the United States, Canada, the Caribbean, and Latin America.

Atlanta-based Hotel Equities and Honolulu’s Springboard Hospitality declared their strategic merger on May 6, 2025. The combined company will continue to operate as an owner-focused management firm, offering tailored strategies supported by institutional-grade infrastructure and deep operational expertise. The merger unites two complementary organizations, each with distinct strengths: Hotel Equities, recognized for its superior performance in branded, select, and full-service assets, and Springboard Hospitality, known for its management of independent, lifestyle, and resort properties.

The newly formed company will manage a broad portfolio of properties throughout the United States, Canada, the Caribbean, and Latin America. The portfolio encompasses urban, resort, and outdoor destinations, indicating a wide reach in the hospitality industry. Ben Rafter, former CEO of Springboard Hospitality, will serve as the new CEO of the combined company, while Brad Rahinsky, former president and CEO of Hotel Equities, will take on the role of chairman.

Al Smith, previously Hotel Equities’ president of hotel operations, will assume the newly created role of chief operating officer. Rob Robinson, former executive vice president of Springboard Hospitality, will transition to the president of Springboard Hospitality position. The merger combines Hotel Equities’ operational excellence and expansive North American footprint with Springboard’s commercial strategy expertise and deep knowledge of the West Coast and Hawaii markets.

The merged entity provides a full suite of services, including operations, revenue management, marketing, food and beverage strategy, capital planning, and development. These services are supported by dedicated teams with a strong track record in both branded and independent environments. Further announcements, including key hires and expanded services, are expected in the coming months as the company evolves towards its next growth phase.