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Image Credit Northstar
Hotel Investment Today gathered leading hotel and finance executives for an exclusive April 30, 2025, roundtable here to discuss the current and future state of the extended-stay sector. Their takeaway: Extended stay has “a lot of expanding upside”.
Extended-stay experts say expanding investor interest, evolving growth options at different price points and increasing lender buy-in signal a bright outlook for the industry’s “most lucrative business model.”
As the panelists noted, the same fundamentals that made this concept “the industry’s most lucrative business model” for more than 40 years still offer a compelling value proposition. For 2025, the combination of its efficient operations, lean staffing requirements, and stable revenue streams will bring a total investment of $63 billion to this resilient segment, according to The Highland Group.
But there’s more to explore about the upside of extended stay — from new select service and midscale brands tailored to subsets within the segment’s targeted long-stay market to quicker ramp-ups, streamlined conversions, and easier access to capital.
Panelists gave owners a best-practice walkthrough on the opportunities ahead. Some leverage emerging market trends, but the vast majority dig deeper into the business model to unlock steady profit streams.
Guiding owners through the changes shaping this robust sector were:
• Conner Donnini, managing director, Access Point Financial
• Eric Jacobs, chief global growth officer, Aimbridge Hospitality
• Rahul Patel, vice chairman ‒ AAHOA
• David Perrin, senior vice president, Hunter Hotel Advisors
• Marco Roca, CEO – partner, Reveille Hospitality
• Mark Williams, managing director franchise development, Extended Stay America
• Bryan Younge, managing partner, Horwath HTL
Jeff Higley, president, The BHN Group by Northstar, moderated the hour-long discussion, which was sponsored by Extended Stay America (ESA).
Bryan Younge talks upside
Hotel, finance experts see bright future for extended stay – Horwath HTL
“It’s about moving people in, not checking them in,” said Younge, explaining how the service goals of extended-stay properties differ from those of their transient peers. “As an example, when my son was going through cancer treatment [he’s in remission now], one of the other families we met was staying at an ESA property. They’d be there for five days and then gone for five days. They didn’t pay for the room when they weren’t there, but the manager still made sure it wasn’t sold and their decorations stayed up.” He added that in an uncertain economy, extended-stay properties that can master customer service are the ones that will thrive.”
Hotel, finance experts see bright future for extended stay – Horwath HTL
Read the full article of the Hotel Investment Today roundtable here
Bryan Younge – Managing Partner at Horwath HTL. Connect with Bryan on LinkedIn.
This article originally appeared on Horwath HTL.
