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Image Credit Hotel Monge
THE CHALLENGE
Hotel Monge is dedicated to experimenting with new products and committing the resources required to make them successful. Recognizing the potential power of Google Performance Max for travel goals (PMTG), Hotel Monge wants to leverage its ability to optimize campaigns and budgets across multiple channels for optimal performance.
With Cendyn’s Digital Marketing Platform (DMP), Hotel Monge’s primary goal for PMTG campaigns is to attract new qualified customers and significantly boost ROI, aiming to surpass a 10x return on investment (ROI).
THE SOLUTION
Hotel Monge had its website designed by Cendyn, ensuring that its digital advertising efforts would drive visitors to a high-converting, user-friendly site.
They trusted Cendyn’s strategy by adopting PMTG and running campaigns all year round. Hotel Monge incurs a fixed monthly spend, which can be adjusted based on the strategic recommendations of the Account Manager, particularly when a budget shortfall is identified. In this way, budget management is agile and adapts throughout the year to the hotel’s activity.
By leveraging Performance Max for travel goals via Cendyn DMP, Hotel Monge was able to drive significant traffic to their official website and increase their online presence on all Google channels, yielding results that wouldn’t be reachable with search campaigns only.
THE RESULTS
Thanks to Cendyn’s powerful Digital Marketing Platform, Hotel Monge has achieved impressive results with Google Performance Max for travel goals YoY (2024 vs 2023).
The hotel saw a remarkable 262% increase in impressions and a 224% boost in clicks. With Cendyn’s support, Hotel Monge experienced a 37% growth in PMTG ROAS, reaching an outstanding 34x annual ROAS. Additionally, they achieved a 27% reduction in cost per conversion.
These results highlight the significant impact of Cendyn’s platform in streamlining Hotel Monge’s digital marketing efforts and driving sustained growth.
Hôtel Monge About
Ideally located between the Jardin des Plantes and the world-famous Notre-Dame Cathedral, the 30-romm Hotel Monge is the perfect starting point for discovering Paris. Its interior design, created by Marie-Agnès Louboutin and Patrice Henry, has been modernized while still preserving the considerable charm of the bourgeois houses of the 19th century. Guests can enjoy top-of-the-range services and amenities, including a tea room and honesty bar, a wellness area with a hammam and massage room.
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 32,000 customers worldwide in more than 150 countries – including brands such as Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Highgate, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.
