How Brits Plan to Holiday in 2025

Trends identified include Low-Cost Luxe, AI-tinerary planning, Country Ticking, Holiday Hopping, and more.

The Great British Holiday Audit, a comprehensive report by easyJet and easyJet holidays, offers an insightful overview of the travel trends anticipated for 2025, based on a survey of 2,000 British holidaymakers. The study was conducted by a panel of travel experts, including travel expert and podcaster Holly Rubenstein, influencer Tonia Hope, and travel blogger Vicky FlipFlop.

According to the report, the average British traveler plans to go on three holidays in 2025, spending approximately £3,051.90 on their main holiday and exploring two new countries. The research highlights the rise of several key trends, including the use of Artificial Intelligence (AI) for travel itinerary planning, ‘holiday hopping’ across multiple locations in a single trip, and ‘country ticking’ for global bragging rights.

The report indicates that 35% of Brits plan to increase their holiday expenditure this year. Moreover, 82% of respondents prioritized exploring new destinations in 2025. Emerging alternative destinations include Montenegro, Cape Verde, and Slovenia, with 82% of Brits expressing interest in swapping traditional European destinations for these more exotic locales due to their excellent value.

The report highlights the rising popularity of the ‘Low-Cost Luxe’ trend, whereby travelers swap 3-star holidays in countries like Italy and Spain for 5-star resorts in Turkey and North Africa without increasing their budget. Another trend identified is ‘Country Ticking’, where holidaymakers aim to visit as many countries as possible, fueled by apps like ‘been’ that track and display each user’s travel history.

Regarding accommodation preferences, hotels were the top choice for 51% of Brits. Over half of the respondents (56%) favored all-inclusive package deals for beach breaks. The trend towards ‘Holiday Hopping’ is also expected to rise, with 62% of Brits planning multi-destination trips to maximize their sightseeing opportunities.

The rise in ‘AI-tinerary Planning’ is another notable trend, with 41% of Brits intending to use AI to facilitate their holiday planning, dramatically reducing research time.

The report further explores what Brits will be doing on holiday in 2025. Sporting pursuits, ‘Musical Missions’ following favorite acts around the continent, ‘Jetflix and Chill’ experiences inspired by popular TV streaming shows, and ‘Nostalgia Travelling’ revisiting childhood holiday destinations are among the popular activities for holidaymakers.

The report concludes with comments from easyJet CEO Kenton Jarvis, easyJet holidays CEO Garry Wilson, and report co-author Holly Rubenstein, all emphasizing the increasing importance of holidays to the British public and the industry’s commitment to meeting these evolving travel demands and trends.

To summarise, the detailed ‘Great British Holiday Audit’ by easyJet and easyJet holidays provides a comprehensive forecast of the key travel trends expected for 2025, based on the preferences and behaviors of British holidaymakers. From destination choices to holiday activities, the report offers valuable insights for travel and hospitality providers preparing for the future of travel.

Download The Great British Holiday Audit.