How Stanley Tucci's 'Devil Wears Prada 2' Zinger Led to a TJ Maxx Collab

Meryl Streep and Anne Hathaway lead the charge in The Devil Wears Pradamovies, but co-star Stanley Tucci is often in the mix stealing scenes.

The Oscar-nominated actor, 65, reprised his role as Runway magazine staffer and art director Nigel in The Devil Wears Prada 2. And thank goodness for that.

In the brand-new sequel, Andy (Hathaway) makes her return to the magazine at one point, and Nigel chimes in, “Look what TJ Maxx dragged in.” Add that to the list of Tucci’s epic one-liners across both films.

Don’t let the jab fool you, however. The renowned actor and director is now turning the quote on its head and embracing being a “Maxxinisto” in a new ad campaign with the longtime retailer.

“They came to me just a little while ago, and they said, “Would you want to do this commercial?” And I thought it was really funny, Tucci told The Hollywood Reporter in an interview article published Thursday, May 7. “We got Ryan Reynolds’ company [Maximum Effort] involved in it, who shot it, directed it, came up with a concept with TJ Maxx folks.”

He continued, “I just thought it was so funny, smart. I was like, why not? If you can go to a store and buy designer goods for a lot less and you’re gonna get them in the shop itself, I have no problem with that!”

“Stanley Tucci sets the record straight about TJ Maxx,” reads the caption of TJ Maxx’s YouTube upload of the all-new commercial on Thursday, May 7. “He now stands corrected and very well dressed.” Check it out below.

Fans have already flooded the comments section of TJ Maxx’s Instagram post featuring the funny ad to show their support of the unlikely collaboration. “This is ICONIC 👏 marketing 10/10,” wrote one user, while another person commented, “No better Ambassador for TJ Maxx….well done @stanleytucci !!!😍”