They haven’t done anything wrong, but you’re just not feeling it. In this case, don’t be vague, says Kendra Knight, PhD, assistant professor of communication at DePaul University, who studies communication and relationships. “People don’t communicate clearly enough when they aren’t attracted to a person,” Dr. Knight says. It can feel easier and kinder to just be vague and let someone down easy, but that often leads to more uncertainty, she says. “Sometimes to avoid hurt feelings, people use euphemisms like, I’m not feeling the spark, or I’m not looking for a relationship,” she says. “That may make for a smoother exit, but it can leave the other party’s head spinning.” Comments like those also make you wonder if everyone in the dating scene is looking for “love at first sight.” (Hint: Not necessarily.) “Ambiguity and uncertainty come up again and again as major challenges in contemporary dating, therefore I’d advise against euphemism or subtlety,” Dr. Knight says. That said, being honest isn’t a license to be unkind. “Rather, it’s a choice to be fair and transparent,” Dr. Knight says. Research done in the UK from Bumble shows more than half of single people want their potential partner to be honest about their intentions and feelings when dating.